The advent of Ecommerce has changed everything. Price comparisons, 24 hours convenience, one click shopping, rapid delivery right at your doorstep and what not! Having a good product and displaying it online definitely maximizes the shopping experience. But what about the information displayed on the store which influences people to make a buying decision? Should it be displayed just in one language? Although English is a universal language, it ranks third (after Chinese and Spanish) when it comes to the most widely spoken languages.
A report named “Can’t Read, Won’t Buy: Why Language Matters on Global Websites” which was released by Common Sense Advisory in 2014 revealed that there is a strong association between the language used by online store owners and the buying decisions of people. Customers are more comfortable surfing the store that uses their local language.
If you are a Magento store owner, it is quite likely that you will get visitors from other countries. And Google translator certainly proves to be a boon during such times. But is it enough? The professional translators and the users of translation tools have come across two major drawbacks of Google Translator:
So how do you overcome this drawback and still use the power of Google translator to minimize your translation costs and automate the translation process without compromising on the quality of translation? By using Google translation API to translate text and then manually editing it wherever the translation isn’t meaningful.
This exactly what our Magento Language Translator Extension does for Magento store owners. Let’s see how you can improve the quality of your translations with Magento Language Translator extension.
1. Control the content that gets translated
When you go by the usual translation functionality of Google Translator, every page gets translated. But with the help of Language Translator extension, admin can select text fields out of the products, CMS Pages and categories that he/she wants to translate. All you need to do is enter the Google API key. The language in which the content needs to be translated can also be selected.
2. Translate store reviews
Reviews play a key role in influencing people’s decision to buy a product. Our extension provide the facility of translating reviews at a store level. You can also select a particular store view and change the review language for that store. When you select multiple languages, a translate button will enable the translation which is available on the default configuration.
3. CMS Page language translation
With the help of an extension like this, you can easily translate CMS page details including Page Title and Content Heading. The Meta keywords and Meta description can also be translated. This means you can boost SEO performance not only in your local language but also in other languages. For example, if you translate the content in French, your website will also get ranked amongst other French language websites.
4. Enables editing
With Google translator, you have no choice but to rely on the translated content. But with our Language Translator you can edit the content that has been translated by Google translator. Be it a couple of paragraphs, sentences or words, you can easily make whatever changes you want to. Thereafter, you can hire a professional translator so that they can proofread the content and make sure it is perfect.
5. Translate all at once
If you do not intend on wasting time looking into every product detail and translating it individually, you can translate all the content at once. All you have to do is select multiple store fields, product details and categories and choose the bulk translation option. Thereafter, you can select the language you want to translate your store content into and the content will get translated in no time.
You must be very well aware of the fact that the number of online purchases is growing exponentially every year. This means that the amount of international internet sales is sure to rise too. Hence, it is very important for you to target foreign markets. Sometimes, having a Google Translate option is not enough. Our Magento translation extension widens your likelihood of making a mark in these markets helping you to thrive with your business globally. Conduct ample amount of research and find out which type of language translator extension would be most compatible with your store.
Healthcare industry has witnessed a tremendous growth over the past decade. And the growth hasn’t been confined to the invention of state of the art equipment to treat patients. Patient engagement is also considered to be a crucial aspect of health care industry today. This is why Patient Portals are being adopted by several hospital authorities. So what are patient portals and how do hospitals succeed with their business by using patient portals? What are the benefits of employing them? Let us take a look at some of these aspects.
Patient Portals: What are they?A patient portal is a web based portal that holds the health records of patients and enhances patient engagement. With a unique id and password, it gives an access to the account through which patients can get all the information about their treatment and other ongoings like recent visits, immunizations, lab results, allergies, discharge summary etc. It has a great utility for the hospital staff and authorities as they do not have to keep bulky files containing patient records and flip through them every time there is a query. Prescriptions, details about visits, medications etc can be accessed easily through these portals.
Benefits of Patient Portals
Mentioned below are some of the benefits of these portals.
It is very important for the patient to be present during the time of their treatment/appointment with the doctor. A patient portal lessens the chances of patient forgetting their visit by sending emails and push notifications about the upcoming appointments. It also enables patients to book new appointments with just a click and without having to talk to receptionists or other staff members.
Creates awareness and involvement
Patient portals can create a lot of awareness amongst patients and keep them well-informed about their health by providing tips to maintain it. They can also find the results and reports of the tests conducted on them. Keeping a track of these things can lead them to the path of improved health.
Investing in a patient portal can prove to be very efficient as all the administrative tasks can be taken care of by your staff on their fingertips. Also, the patients can book the appointments and request medication refills on their own. So the staff members do not have to put efforts and time behind administrative tasks like speaking to the patients about their problems and keep them waiting for appointments.
Communication made easy
When patients meet the doctor one on one, they have brief meetings. Sometimes little time is allocated to the patient as the doctors have to see other patients too. This might bring up treatment related questions at a later stage. Through these portals, patients can have a conversation about their small concerns with the doctor and ask questions related to their symptoms. During emergencies, one can keep in touch with the doctors and get satisfactory responses. This aspect takes healthcare to a whole another level.
Above mentioned are manifold advantages of patient portals. Some studies have proved that as the patients can get an access to their health data online, they feel like they have the ownership of their own health and they can communicate with the health providers easily. It is the right time for the healthcare industry professionals to understand the increasing popularity of these portals (also known as customer portals) and invest into them in order to boost engagement with patients.
If you are an ecommerce store owner, getting the customers to your store is a challenge in itself. And when you do get them to come to your store, you have to make sure that they surf around and find what they are looking to buy as easily as possible. Advertising and sponsored clicks are not enough if your consumers cannot find the products of their choice. As customers have specific requirements and less time, they need an intelligent and robust magento search tool. The tool should be such that it can provide better user experience, enhanced conversion and refined search that offers results according to the search habits of the customer.
General and inbuilt tools available on ecommerce websites are not fast enough and lack the accuracy needed when one is looking for specific products. This is when Apache Solr Search can come to the rescue. Built by developers at Apache, it provides your customers with the power of the Lucene Search Library. Solr is an open source enterprise search software which enables the developers to integrate it with any kind of website or application. This can be done without Java coding. If one requires advanced customizations, it also has extensive plugin architecture for the same.
So what are the benefits of advanced search and why should you consider integrating Solr to your Magento Store? Here’s a brief about the search functionalities it offers.
WHY SHOULD YOU USE SOLR?
One of the major reasons to use Solr is that it is an open source. Moreover, as there are no license fees involved, it is easily possible to make changes in the software and the informed programmers can research on how the data is processed. If needed, extra functions can also be added and the software can be customized according to the requirements. As the searching facility on the online store is dependent on partial combining features, relational databases might not perform rightly. If the products on your store are not presented in hierarchy, adding SOLR can help to make the search option better.
FUNCTIONALITIES OF SOLR
Here are some of the functionalities provided by Solr:
You can take the help of professionals if you want to integrate Solr Search with Magento. Here’s how professionals can help you.
Understanding your business requirementsThe necessities of every business are different. Companies that provide integration spend time in understanding the unique requirements of your website before integrating Solr search to your Magento store.
Compatibility CheckThe professionals offering integration must provide search option which is compatible to your store and adjusts to your system easily. Make sure you get the kind of quality assurance you need.
TestingVarious diagnostic checks are done in order to make sure that the integration has been established successfully and products can be easily searched.
Support and knowledge sharingAfter the search option has been launched, the company should provide you with consultations and services whenever there is a problem and it needs immediate attention.
ON A CONCLUDING NOTE
You must have a basic idea about how the integration takes place. It is not easy to find good integration services. It asks for an expert who has a perfect knowhow of merging the data aspects of your store into Solr for your search option to work smoothly. Thats is why we have developed Solr Search - Magento Integration product for smooth integration. Combined with our world class support and customization solutions, integrating Solr Search with your Magento store would be a cakewalk!
For any business to thrive amongst the competitors, customer relationship has to be maintained. When your business has expanded across different domains, it becomes difficult to keep in touch with all the customers and know about their preferences. This is when Customer Relationship Management (CRM) software comes to your rescue.
Restaurant industry is an area where CRM stands of utmost importance. If a customer is dissatisfied with the services and he/she broadcasts it through Social Media, Yelp or Google reviews, it can spoil the impression of the restaurant. In order to provide better services and experiences to the customers, surveys should be conducted at regular intervals so that their experiences can be known and important changes can be implemented.
The question that arises here is, “How to conduct surveys through your CRM?”. As an answer to this question, we created a survey product called Survey Rocket. It is a survey plugin that is developed exclusively for Sugar/Suite CRM and can be used to create, send and analyze surveys within your CRM without needing any third party integration solution. Mentioned below are the ways in which you can benefits from using Survey Rocket for your Sugar or Suite CRM.
Gather real time feedback
Research shows that companies that perceive themselves to be successful conduct surveys in for measuring customer satisfaction. In order to know what aspects the customers love the most about your restaurant, make sure you send them a survey on time. By integrating Survey Rocket to your CRM database, you can get customer feedbacks fast and easy. The surveys can touch the following aspects:
Easy follow ups and interaction
Once you get the answers to the survey, it becomes easy for you to get back to your customers and resolve their issues. If a customer provides a negative review for your restaurant, you can get back to him/her by sending a “We are sorry” message. It makes the customer feel important and they might give you a benefit of doubt. If a particular service wasn’t available and the customer provides a feedback about it, you can get back to them through email or messages.
Increase customer retention
By conducting surveys through CRM, restaurant owners can find out about the kind of food their customers prefer, how frequently they visit the restaurant and the amount they spend on each order. After this information is gathered, it can be used to create personalized loyalty programs and rewards. Remember, loyalty programs form the basis of any CRM system. They make the customers feel valued and it is likely for them to keep coming back to your restaurant. Also make sure you offer them with a free voucher on their birthday or a reward when they recommend your restaurant to their friends and family.
Surveys are not just confined to connecting with prospective customers. They also help you to retain them. By integrating Survey Rocket or any similar survey tool for SugarCRM, you will be able to flourish with your restaurant business. We understand that the requirement for every business is different. However at AppJetty, we will help you to combine your CRM software with our Survey plugin in the best way.
Many online retailers today have started providing option for customizing product ordered from their store. Skin personalization is a good way to make your customers stay loyal to your brand. Retailers of clothes, bags, cards, shoes and every other product are offering customization in order to provide an enhanced shopping experience to their customers. Through bespoke products, companies can tap into the market of specific buyers. Apart from that, they can also know about the generation of shoppers that has fast moving preferences in buying different products.
As a retailer, you might have wondered about can the products in your store be personalized by your customers. With our best selling online skin design tool, Advance Product Designer, you can allow your customers to design their own products in five easy steps. Let’s see how.
Step 1 - Install Advance Product Designer
Installing Advance Product Designer is effortless. All you need to do is to follow the step by step instructions as given in the guide and you will be done in no time. Thereafter you can make configurations for your customers. You can add cliparts and templates that your customers can use during the design process.
Step 2 - Product Addition
Enable your customers to choose from a variety of products rendered by your store. Once the products are shortlisted, they can add their own text, images and clipart or select from the options provided by you. Make sure you provide variety of themes, images, templates and colours so that the customers can feel free to design the product the way they want.
Step 3 - Product Customization
The third and the most important step is to let your customers customize the product they have selected in the best possible way. Our product design tool offers an array of masking and effect options so that your customers can craft something that they would love to buy. It also offers options like various designs and patterns, templates having different colours, printing options and social media sharing. This way you will bring out the artist in them.
Step 4 - Product Preview
Online stores are different from the traditional ones as the customers cannot hold and have the feel of products with their hands. After the product has been customized, checking the overall the look and feel of the product is very important. There should be an option for them to preview the same design on different products so that they can be sure about what they are buying. For products with cylindrical shape, a 360 degree view can be provided so that the design can be viewed from different angles.
Step 5 - Order & Checkout
Placing the final order should be the easiest part. If you want to increase your sale of customized products, make sure the rate of cart abandonments go down. The process of ordering becomes easy if there is a responsive mobile and desktop design. Also have a safe and secure payment gateway so that the customers know that they are buying from a trustworthy store.
Advanced Product Designer has a responsive web design and is extremely easy to install. Integrate it with your Magento store and you will start noticing the difference in your sales figures. Your search for the best designer tool in the market is just a click away!
Appjetty is a digital software products store specializing in extensions, plugins and apps for host of software platforms like Magento, WordPress, SugarCRM, SuiteCRM, Odoo, Dynamics CRM, etc.