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A CRM survey undeniably holds importance for any company. It not only helps you understand your customers’ perspectives and engage with them better but also helps you tweak your product(s)/service(s) accordingly. However, if your surveys are not relatable for your audience, they may not be able to collect valuable and actionable insights.
Therefore, a CRM survey should be relatable and engaging for the audience to drive high response rates and gather valuable insights for you. Let’s understand what all advanced survey features you should look for while choosing a CRM survey module to make surveys engaging.
There are two types of data piping in a survey:
Let’s take an example to understand how it works. Let’s say that you have a different set of questions each for working people and retired people. Obviously, you won’t want a working person to view or answer a question specified for a retired person. Or vice-versa. And that’s where Skip Logic comes in. The first question of this survey can be something like ‘What is your working status?’. Based on ‘Working’ or ‘Retired’ from the respondent, the survey will redirect them to the next relevant question. This is just an introductory example of ‘Skip Logic’. You can use skip logic in surveys to branch questions even further.
For instance, if you have specified a customer service call as an event, CRM will auto-trigger a survey after a customer is through with the call. This survey can help you understand how satisfied your customer support service call has been for that customer. Moreover, such automated surveys help you get rid of the hassle of tracking every such event post which you need to send a survey. With instant and real-time feedback from customers, survey automation can keep you in full control of your customers’ satisfaction levels and needs.
The second question is generally an open-ended follow-up question that asks customers the reasons behind the ratings they gave. You can further personalize NPS survey questions based on ratings. For example, if a respondent gives a score 5, you can ask, “What did you find disappointing or lacking in your experience with us?” In case a person gives you a high rating of 9, you can thank him for it and include a more personalized question as “What did you like the most about our product(s)/service(s)/brand(s)? Such personalized survey questions won’t only help you know your brand image in people’s minds but also help you strategize your further actions accordingly for maximum customer satisfaction. 6. Survey Templates Ready-to-use survey question templates help accelerate your process of creating surveys by saving you time in framing questions - especially when finding the right questions for a survey is hard for you. A SugarCRM survey module or any other can help you create a survey based on your purpose and requirements like Product survey question templates, event feedback templates, parent feedback survey templates are a few examples of survey templates. In a Nutshell Sending surveys is a surefire way to collect better insights into customers’ viewpoints. However, surveys should be engaging and relevant enough to collect quality responses in high numbers. For that, you should always look for a CRM survey module with all the above-discussed features. Only then will your surveys stand out and help drive responses and sales. Summary: Merely sending surveys doesn’t help get quality responses. Read on to know the features like data piping, skip logic, survey reporting, and more that you must have... Any business, and that means anywhere there is an exchange of goods and services for money or other goods and services, needs to have a database and a ledger. Years ago, it was in books, written in ink, then it moved to computers on spreadsheets, and then finally to Customer Relationship Management tools. Now the CRM has become much more sophisticated than it used to be and it is available in your pocket. Our product TapCRM, a SuiteCRM mobile app, puts your SuiteCRM on your phone and gives you some special mobile specific features. There are 6 major industries that we are talking about today that can leverage the benefits of having a mobile CRM. Here are the six industries: - Services - Retail - Manufacturing - Real Estate - Health Care - Agriculture Let’s take the use case of each industry: Agriculture:There is heavy use of machinery and equipment here. You can store all the related information and data on the CRM, so that no matter who is working on the field has all the data they need on the spot. TapCRM comes with a planner feature that helps you to plan a task list in a calendar in accordance with weather conditions, a crop’s natural cycle, etc. Other features include: - Documentation: You can store important documents in the CRM which you may need to access on the go if you are making deals with potential vendors away from your main farm. - Work report: With your whole staff using this feature, you can get periodical reports on their tasks when you require. - Offline sync: At times, on field and in rural areas, there is no internet connectivity. In this case, TapCRM's offline access feature proves to be useful in accessing all required CRM modules offline and then all the changes made will be synced once the connectivity is restored. - Dashboard: When you are managing a large agricultural business, the more information you can get immediately, the immediate actions you can take based on that. A dashboard on the mobile app makes this easy and accessible anywhere. Manufacturing:Any manufacturing business has a number of components. There are teams procuring raw materials, teams working with vendors to buy it and then teams working to sell the manufactured goods. TapCRM becomes a useful tool to all these teams. It can handle documentation, activity management, live tracking, and planning. If you are in the field, talking to vendors, you can check in and check out of appointments, store contracts, etc. With a custom dashboard for all users, no matter what your role is, you can see information relevant to you so you can act on it. Services:The service industry depends quite heavily on field work. Equipped with TapCRM, your team can have access to all of the CRM wherever they are. If your company deals with providing cable services, your employee can go to the customer’s house, check into that meeting, have the customer’s exact requirement in the CRM, deal with it, mark it done, and generate an invoice right from the phone. This takes into work features like check in/check out, activity stream, invoices, etc. Other features that the service industry can use are: - 360 View for each record, with details, activity stream, and follow ups. - Advance filters for filtering data based on status, priority, tags assigned, etc. - Live tracking for getting your team’s live location and their tasks. - Creating meetings, tasks, and calls for maintaining each interaction with a client or customer in a streamlined manner. Retail:Certain retail specific features that a SuiteCRM mobile app can have are invoice and billing, as well as charts and reports. Any retail business that happens on the field with minimal setup infrastructure, requires a CRM on the phone. If your business wants to have a small outlet in carnivals, you don’t want to set up a computer there. Your retail employees handling the booth can simply use their phones as a way to generate bills. Having access to quick charts and reports in such a situation can give an overview as to what item is selling better and needs to be restocked to match the demand. Real Estate:A real estate company can use geolocation to map each of their properties when they are taking their clients for site visits. A quick glance at the dashboard can tell which units are sold and which ones are under construction so they know the right ones to show to the clients. And the document management feature can help keep all the contract, and signatures in one place and have them ready when required. Healthcare:TapCRM can revolutionize the functions of a hospital by placing the CRM in the pockets of each and every doctor and nurse. The biggest advantage of this is that each patient’s details, treatment patterns, allergies, blood work, etc is in one accessible place. This way if there is an emergency, the available medical staff can make the right treatment decision for them at that moment. It also has the other features like appointment management, document management, custom dashboard etc. To read more about the use case of mobile CRM for healthcare, read our blog. Using a mobile CRM can elevate your team’s workflow. It can ease the back and forth that they have to do. It makes it much easier to do the actual work that you have to do as opposed to spending a huge amount of time doing administrative tasks regarding the work you are doing. You can explore the TapCRM product page here. If you belong to any of these industries, and want to explore the app for your particular use case, please contact us here. Source : https://www.appjetty.com/blog/tapcrm-how-industries-usecase Once upon a time, the salespeople out on the field who used to drive around, meeting clients, closing deals are now at home, in a dilemma of to sell or not to sell? When things are different now, businesses can not operate as usual. On the flip side, the best sales advice you might have right now is, of course, yes, this is the perfect time to sell. But with a different approach. Kindness will make you a winner Because people will remember you for it. The majority of businesses, large and small, at present are stepping up and giving back to society. For example, gyms giving online exercise lessons, celebrities coming online, trying to support people mentally. So, the best way to move forward would be to use this time to support your prospects & clients. Hear them out, and offer help. Here is how: What you can do strategically - Emphasize that businesses are stressed, some slowing down, some picking up the pace because of the current demand trends. However, investing in business continuity will be key. - Retain your existing clients. It is crucial to keep them engaged. Go extra miles, and invest in helping them achieve their success. - Right now, your business needs new customers on board irrespective of the opportunity cost. Do whatever it takes to turn your prospects into your customers. Offer deferred payments, sell in modules, etc. - If you can, diversify your clientele. Telecom, insurance, pharma, media, OTT are having a windfall right now. Look for BUYERS With a great salesperson, anything can be sold. But right now, it’s not that time of the year. There is a major difference between someone who is a buyer and someone who is being sold to. A buyer is someone who is in real need of your product RIGHT NOW to improve their business, quality of life, etc. Focus on that and look for industries heavily impacted in a negative way right now. Then think about how and why you should approach them. After that, look at the data and you will get your answers. If so, they are your buyers. Grab the Opportunities Dig your contact list and connect with clients & leads you haven’t touch-based in a while. Just check-in and ask how are they holding up. It is time to listen to them. Right now, they need to know who they can trust. So, offer your help according to their current needs and challenges. How about a virtual coffee meeting? If they are down in dumps, find a way, brainstorm to provide support. Pitch when feels right You may think it as a bit salesy approach. But if not now, then when? When everything is getting back to a NEW NORMAL and they are working with the same people they have before. Now is the best time, to help them understand the on-going or upcoming demand of your offerings. If you cannot go by field approach, reach out to them by phone and e-mails. By making sure to not be pushy but sensitive to their fears will get you through. Make them feel that you are there to help them. Don’t forget to ask again(Followup) By that, we don’t mean that you ask them if they are considering you for the buying. Just casually check-in. Ask how things are going. This way you will be recognized by them -- in a thoughtful way. So, if things start working well for them, they will head in your way. This will also drive a number of referrals your way. Especially in challenging situations like these, following up with your clients will make them believe that you are thinking of them. That’s how you will connect with them on a more personal level. And it will PAY OFF! It is difficult but it’s not the END Times are different today. But see it as an epic opportunity. It’s time to seize and conquer. After some adjustments, you can make things work. For example, you can streamline all your pending meetings in your Dynamics 365 Map Integration once you get back. With Quick Maps, Sales Reps can plan their meetings remotely and continue the discussion over calls. To make the teams more productive, managers can monitor the activities of their employees, set goals for the QUARANTINE quarter. The team at AppJetty is pulling off this period by supporting its clients, working remotely at full scale. We wish the best for your business and your families during these dark times and beyond. Please know that we are here to support you in any way we can. You can reach out to us at [email protected]. Original Blog: https://www.appjetty.com/blog/best-sales-advice-survive-covid-19-sell-not-sell Ahmedabad, Gujarat, India — April 22, 2020 — AppJetty, Biztech’s child company, today announced the availability of Activity Calendar on Microsoft AppSource, an online cloud marketplace providing tailored line-of-business solutions.
Activity Calendar, used and loved by thousands of businesses, is a calendar extension for Microsoft Dynamics 365 that lets you instantly access and manage all CRM appointments and tasks from a single calendar screen. “We realized that our customers were experiencing major management issues by maintaining their CRM activities in multiple places,” said Maulik Shah, AppJetty’s CEO. “To eliminate the back-and-forth, we built a solution so they can add/edit/delete and perform all the operations from a single calendar screen that gets synced into the CRM instantly.” Activity Calendar comes with separate resource and customer calendars so you can manage each of your assets on an individual level. “We’re proud to offer Activity Calendar to Microsoft Dynamics 365 customers,” Shah said. “The Activity Calendar is a small yet impactful product, and together we continuously push the co-evolution of our product to deliver a fantastic customer experience.” Kirsten Edmondson Wolfe, Senior Director, AppSource Product Marketing, Microsoft Corp. said, “We’re pleased to welcome Activity Calendar to Microsoft AppSource, which gives our customers access to the best solutions available from our extensive partner ecosystem. Microsoft AppSource offers partner solutions such as Activity Calendar from AppJetty to help customers access and manage appointments and tasks quickly and more efficiently.” Take a Test Drive of Activity Calendar at its Dynamics 365 map page on AppSource. About AppJetty AppJetty is an ISO 27001-certified company and adheres to industry-standard strict security and privacy rules. The Microsoft silver partner has been developing extensions and plug-ins for Dynamics 365 for more than 10 years. AppJetty also provides customization services for apps, extensions, and CRM per clients’ requirements. To learn more, visit www.appjetty.com. For more information, press only: AppJetty: US : +1 (408) 329-9693 UK : +44 20 3893 2693 India : +91-91067 47559 Email: [email protected] Original Blog: https://www.appjetty.com/blog/appjetty-activity-calendar-now-preferred-solution-microsoft-dynamics-365 What does it take for a Finance or an Insurance company to be successful?
First and foremost, an army of on-field agents with a friendly attitude, and market knowledge. But most importantly, a decent route mapping software because your reps have to get to their visits on time. And the time spent in the office, juggling client records, trying to map the right route, grouping prospects, calculating traffic would take most of the time of their day. While your Agents work independently, arming them with Dynamics 365 Mapping tool would help organize their entire schedules seamlessly. With the Dynamics CRM Map Integration, it will be easy to access the current client database and map their records. And that’ll their playground. Here’s what more they can do with it: Insurance From a single map, where you can find all your customers, it gets easier to route a map and optimize it to save time and resources. Your reps can make their drives productive with the help of driving instructions, live traffic updates, avoiding troublesome hotspots, which ensures their visit on time. By viewing the clients’ demographic data, sales reps can target the right clients with the right policies. They can perform a relative analysis and visualize which territories are buying which type of policies. It can shed an insight into which areas need to be targeted with offers and marketing campaigns to raise the sales of policies. Mortgage Today most of the financial advisors visit the clients at their locations. With Dynamics Map Integration, the bank can visualize which areas have the maximum scope of growth with a Heat map. They can analyze the relative performance of areas and offer clients an opportunity to take loans at the interests that suits their requirements. The advisors can meet the clients by following the optimized routes with redirection to Google Maps or Waze Maps with an appointment planner and therefore, and improve their performance. Mutual Funds By using Radius Search, advisors can view clients in the targeted radius. By using optimized routes along with radius or proximity search, they can improve their on-field performance. Their managers can analyze territories and evaluate which regions need to be targeted for improved sales strategies. By extracting the location component of any given data, businesses can visualize their stakeholders on the map accurately. This enables them to find out where the clients and leads are on the map, analyze data, to deliver better services, and render quality to clients. It helps in forming a better strategy to drive their sales reps in the growing direction and build a successful financial empire. Original Blog: https://www.appjetty.com/blog/how-insurance-finance-industry-grow-dynamics-maps A conventional sales funnel has basically four stages: - In the awareness stage, customers visit your site as leads where they learn about your product(s)/service(s). - In the consideration stage, leads research other options that might be more cost-effective or more efficient before they decide on one brand. You convince them to consider your product(s)/service(s) over your competitors’ and provide them with the information about what they need to know for resolution of their issues. They thus become prospects and then turn into qualified prospects when they eventually see value in your offering(s) and budget-friendliness. - In the decision stage, customers decide to go with the best-fitting solution after having researched all the options available. It is at this stage that you pitch for your products directly and try ensuring that their options narrow down to only one - your own brand. - In the action stage, customers actually buy your product(s)/service(s) after they get fully convinced of your brand and its offerings. However, acquiring prospects and turning them into buyers hasn’t remained that easy. What to infer from this? That traditional sales funnel doesn’t exist anymore? Or that all modern customers don’t always fit into this funnel? Well, we can’t say that the traditional sales funnel is dead but is rather evolved. As modern customers have dozens of mediums to search for options, the sales funnel no longer relies on only their needs and fulfillments. For instance, social selling has emerged as more important than ever of late and contributes a lot to the overall sales. The buying experience and customers’ expectations have evolved over time. The way people purchase is no longer a simple linear path from lead to prospect to buyer but is rather much more diversified and complex. So, here are several strategies to revamp your sales funnel. Define Your Ideal CustomerDriving a lot of unqualified traffic or leads that won’t turn into customers would make no sense. Therefore, finding your ideal customer is crucial to turning traffic into qualified prospects. The more you understand your ideal customer, the more likely your leads will turn into potential prospects. Besides including basic details like age, gender, and job status, you should also dig deeper into their psychology. You can conduct short interviews or online research to determine their general modes of purchases (online or offline), purchasing habits (non-discounted or discounted products), channels they use to gather information about products (social media, Google or offline stores), the reason they have visited your website, etc. These demographics can help you gauge who your ideal customer is, create relevant content, and help you convert prospects into customers more. Analyze the Performance of Your Inbound Marketing Content forms a vital part of inbound marketing in which the marketers capture new leads and drive them down the funnel using value-added content. They continue nurturing these leads using sales tactics until they convert into customers. But discussing metrics and performance with your sales and marketing team is also essential as it helps you determine inefficiencies and scope of improvement. Several marketing tools like Google Analytics can help you with finding out: - How you are generating leads - How is content helping with that and to what extent? - Effectiveness of CTA - How many visitors are clicking and converting? - Entrances - Are visitors entering your other pages or main product pages through your blogs or resource pages? - Bounce Rates - Are people reading the on-site content or not? and more such data that help you reach a wise conclusion about your overall success rate. Focus More on Targeted Follow-Ups Continuous follow-ups on leads is the key to converting them into potential buyers. When you follow up with a lead, you must ensure that you don’t put them off with irrelevant and invaluable content. It is at this stage that you propose your products as solutions to their problems and convince leads to consider them. CRM tools like CRM survey software or others can help you understand which leads are likely to qualify as prospects and convert into buyers. Thus, they can help you determine the steps you would need to take to bring those potential leads deep down the conversion funnel. Reward Your Loyal CustomersWhile new leads are undeniably great and necessary for growth, retaining existing customers is no less important. Approximately, 75% of loyal customers recommend a brand to their family and friends. While 50% of loyal customers leave a brand due to it failing to stay relevant and providing good service. Hence, retaining loyal customers and rewarding them from time to time can work wonders. A loyalty program, reward points system, exclusive hidden discounts, first-time access to new offerings, and more such ideas can help satisfy your loyal customers and retain them. Use Surveys at Every StageSurveys are a great asset at every stage right from generating new leads to converting them into customers and even retaining them. You can use them to get insights into customers’ behavior and plan your future marketing strategies accordingly and more effectively. You can even analyze survey data with advanced statistical reports and make every stage of the buyer’s journey more efficient. A good CRM survey tool can help you conduct surveys and strengthen your sales funnel. For instance, our SugarCRM survey module can help SugarCRM users with cutting-edge features like survey automation, survey reporting, skip logic and more… Ready to Revamp Your Sales Funnel? Traditional sales funnel may no longer fit into the real-world scenario owing to a seismic shift in customers’ purchasing preferences and pattern. And it is time to re-evaluate your sales funnel and modernize it with several tweaks. A revamped sales funnel will surely help achieve more conversions and boost sales. Source : https://www.appjetty.com/blog/revamp-sales-funnel-with-crm-survey-tool COVID-19 is a storm that has hit every possible industry there is. Be it manufacturing, automobile, agriculture, service, IT, and more. Some it has hit hard, and some a little less. The industry that is working the hardest and has the most difficult job is the medical industry. Hospitals are understaffed and have less equipment in comparison to the number of patients that they are dealing with. While the doctors and nurses are less in number, the administrative staff is also less and at risk. The more people that come into contact with the virus, the more people are likely to get infected. And the more people are likely to get infected, the more the chances are for the virus to spread. This is when one of the solutions is to let technology do the heavy lifting. While there are contact tracing apps that are working to figure out if one has been exposed, tech also needs to be implemented inside hospitals. And it needs to go beyond the administrative desks. Large hospitals have entire wings, and buildings dedicated to COVID-19 patients but only two or three administrative offices managing this abundance of patients. So what is the solution? A mobile CRM! TapCRM is a SuiteCRM mobile app that can be set and the entire staff can have the CRM in their pocket. Let’s see how this would benefit: On boarding:When new patients get admitted to the hospital and added to the CRM, the data is immediately available to the whole staff. So everyone with the right to access that information, can access their files, know the severity of their symptoms, and take care of them accordingly. Ongoing care:Once a patient is diagnosed positive for COVID-19, the treatment begins. They are not declared cured until they test negative for it. Since a number of nurses and volunteers are taking care of them, all of them can have updated information for each patient in their pocket. They don’t have to check on patient specific allergies, or the last dosage of medicine before treating them. One glance at the mobile CRM app and they will get all they need in order to take care of the patient correctly. It limits the pressure on them to remember details while also reducing the chance of mistakes. Dashboard view:An intuitive dashboard can dynamically update the live, new, cured, and deceased cases. It can also give everyone a quick glance of which doctors are available at a moment of emergency. This makes the logistical part of things easier so everyone can give more attention to attending the patients. At home care:If there are patients who are quarantined at home, the CRM can have a portal integrated with it, through which they can update the changes in their health, medicine doses they have consumed, and even keep track of the number of days they have been sick and apply to get hospitalized if their condition worsens, or if they need to test their changes. Appointment management:Administration can put in a schedule for the whole staff, and in case there are changes or leave applications to be made, the staff can do so from their own CRM access. For the nursing staff, being able to see the doctors that are on call when their patient needs them can be helpful. They don’t have to wonder which doctor is available for a particular patient. Path Lab integration:The inhouse path lab should also have access to the CRM so they can upload results of patients directly into the CRM without delay. The faster the results get to everyone, the faster an action can take place. The most significant benefit of having the whole staff have access to the CRM on the go around the hospital is, it frees up more people to actually attend to the patients rather than being tied to a desk or running between desks to help coordinate the paperwork. TapCRM is a featured mobile CRM app for SuiteCRM and we will customize it for your hospital, maintaining proper access filters, adding unique modules that you may need, in record time. With TapCRM, we want to help you, as a hospital, get the upper hand in the battle against COVID-19. Please reach out to us here for more information. You can also go through the product page to get a deeper look at the features of the app. Source : https://www.appjetty.com/blog/mobile-crm-logistical-helping-hand-hospital How Healthcare Industry can Improve Field Presence and Sales with Dynamics 365 Map Integration5/7/2020 Healthcare employment is expected to grow by 26% by 2022 as per the Bureau of Labor Statistics.
Health care is a growing industry, because of multiple factors. Among them, Human Population is one of the most factors because, with a larger population, demands for healthcare essentials would only grow. Data suggests that the population in the United States is projected to increase by about 10.8 percent. This means that there will be more competitors wanting to make their brand name. Hence, in order to grow your capital, the performance of Sales & Marketing matters the most. Because once your product gets a positive response, it is only going to grow. Because people would not want to experiment much when it comes to their health. So, how you can improve your name in such a huge and competitive market? The answer is with prompt and improved on-field performance. How? Let’s find out. Any pharmaceutical company into drug manufacturing needs to concentrate on multiple factors like pitching to the maximum targeted doctors, product demand, etc. for results By integrating Microsoft Dynamics CRM Maps, it can improve the number of pitches per day, help reps to find more doctors in targeted areas, if they have some extra time in the schedule, they can utilize it by meeting other doctors. If that sounds helpful, let’s read that in detail:
Putting these all together, they contribute to improved sales and field performance, optimized operations, efficiency for higher ROI. If you have a similar need even from any of your verticals, you can connect with us at [email protected] and we will be more than happy to help you with your needs through a comprehensive demo. Original Blog: https://www.appjetty.com/blog/healthcare-improve-field-presence-sales-with-dynamics-365-map-integration A sales territory is an area that is under the charge of a specific sales rep or team. Generally, companies create territories based on a number of factors including data, potential, geography, product, industry, demographics, purchase history, past customer relations, etc. To ensure the efficacy of your territory strategies and assess their success, evaluating how your sales teams are performing to achieve defined targets is indispensable.
You may need to know not only about targets but also about:
Seems that you should have all this important information, doesn’t it? However, volumes of sales data in monotonous excel sheets can assess data a really tough job. Here comes into play a full-fledged Dynamics CRM Mapping tool to save you that ‘hassle’. It helps your teams view their territories data on a map and manage operations from there. Read on to know how it helps streamline territory management.
After mapping the regions, the sales manager can create territories and assign a rep or team to that area after taking into consideration a number of aspects like the number of clients, projects, etc.
Let’s say, you have initially allocated several cities in a state to a sales rep. However, you found out that one particular city is performing much better and generating more revenue than others despite their high revenue-generation potential, you can let your sales rep focus on that city only. And assign some more sales reps to that territory to tap into potential leads from other cities.
Balancing territories is a crucial aspect of territory management. Assigning a single team member to a large territory, they would have to work proactively to handle the clients of a large territory resulting in them getting overburdened. They may even fail to stay on top of all the clients at times and disengage them making them start considering other options. And the overall revenue may go down. On the contrary, if you assign multiple sales reps to a small territory, it may lead to wastage of resources and unnecessary investment resulting in an increase in the overall cost. In both these scenarios, sales managers can distribute team resources across various territories and utilize the individual team member’s potential better using the Dynamics CRM map integration tool. So, it is high time you provided your sales team with a map integration tool to manage territories better to unlock higher productivity. Proper and effective exchange of information is the key to stay informed and updated amid the COVID-19 pandemic. And businesses are no exception. Exchange of information requires effective communication between all the parties involved – vendors/suppliers, merchants, and end-customers. Communication needs a language and the language needs localization for better outreach. Let’s dig deeper into the importance of website language translation using a language translator plugin like Magento 2 language switcher or any other as per your eCommerce platform.
Therefore, unless you tap into localized customer experience, you can’t engage your customers online and perform well. And website translation with a Magento 2 language pack or any other plugin as per your eCommerce platform is the first step towards localization; given you have a website of your own. With language translation, you can keep your business relevant and competent in the present-day pandemic scenario.
In such a scenario of rising security concerns, language translation is inevitable to provide a seamless shopping experience to all customers irrespective of their native languages. Giving them multilingual support, especially on highly sensitive pages like the log-in page or checkout page using a Magento 2 Language pack or any other plugin as per your e-store platform is of vital importance to assure them of your credibility and security. And conveying that your payment gateway is secured and complies with all standard security measures like two-step authentication, SSL certification, etc. in their native language(s) drives instant sales.
With supply chains, production and other operations facing a setback in the wake of the Corona pandemic, proper exchange of information between you and your suppliers/vendors is pivotal. At the same time, keeping your customers updated about the possible delays or obstructions they may face is also a must. Several companies have resorted to microsites for COVID-19 updates. These microsites are essential as they let you pass on full information of the ongoing pandemic’s possible impact on your business with full transparency to your partners, vendors, and clients/customers. However, these sites are of little to no avail as long as they don’t have multilingual support as they won’t be able to serve the purpose without proper translation into your suppliers’, partners’ or customers’ native languages.
Thus, localizing self-support material like FAQs, knowledge bases, or self-service options won’t only help reduce that increased volume of calls but also enhance your customers’ support experience. You can even localize your common “saved email replies” to your customers’ common questions to reduce your workload and enhance your support service. Moreover, localizing your major announcements on your site, news about your charitable work for COVID-19, discounted prices, health-related precautions in the form of slogans, stickies, etc. can help increase your brand visibility. People will start acknowledging your company as the one that prioritizes its customers’ concerns and commits itself to mitigate them. You can also localize the language of your auto-triggered emails, SMSs, or even surveys for better customer engagement and experience. These steps will lead to an increase in brand visibility and recognition. And help you win customers’ trust and loyalty forever and ever. In a Nutshell Language translation for your business is crucial amidst the prevailing clouds of uncertainty. It not only helps you upkeep your business productivity but also increases your brand visibility amidst these distressing times. So, have you geared up for your site translation? How can AppJetty Help You Translate Your Website? At AppJetty, we have the language translator plugins for the two most popular ecommerce platforms – Magento 2 multi language plugin for Magento and AppJetty Language Translator for Shopify with cutting-edge features like mass translation, WYSIWYG feature and more. If you want to explore the features or translate your site, you can always contact us at [email protected]. Original Blog:https://www.appjetty.com/blog/magento-2-language-pack-helpful-for-business-amid-covid |
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Appjetty is a digital software products store specializing in extensions, plugins and apps for host of software platforms like Magento, WordPress, SugarCRM, SuiteCRM, Odoo, Dynamics CRM, etc. Archives
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