WelCome To AppJetty
AppJetty At A Glance
Focusing on the cutting edge eCommerce competition, business owners need to earn their place in the hearts of their customers. Offering satisfactory and unforgettable user experience is one such way to leave a powerful impact on the customers encouraging them shop more frequently and stay connected for updates. Try to know them better for implementing the methods that amaze them. Let your customers find your store.
Following are the tricks that help to make the user experience better Interaction Interacting with the customers is very important. It is the best method to show you care for them. This will make customers feel special and valued. Customer survey can help to know your customers and offer them what they expect or require. This trick will boost the sales of your online store also terrifically. Customer Support Services Reliable customer services can change the game totally. The process does not end with the selling of products; post sales services are important too. Imagine a customer who wants to return a product and if he is not guided properly, an improper store impression will prevent him to return to the store. Maintenance and support services are yet another cornerstone of any eCommerce online store Attractive Store Design Store design is the first impression of your online business. Missing the opportunity of attracting customers would be a grave mistake for any store owner. Boring store front with dull colors will adversely affect the sales. The first impression should hold the customers giving them a valid reason to return to the store. Offer them unforgettable store browsing experience that can bring them back and encourage them shop more. Limited Data Collection When limited data can do why crowd the database with extra information that is hardly used. Limit the data collection by discarding excess data. Display Product Reviews Effectively Customers do expect better customer and after sales services. The reviews written by satisfied customers add value to the products/services. There might be customers who look for reviews of the products/services before buying. It is important for the store owners to understand how they display the reviews received. It's of the essence for the bottom line of the business. Inspire your customers to add effectual review for the products they purchased. You can also try smart tools for managing and displaying your customer reviews to your visitors for improved rapport. Want to make your eCommerce business solution unbeatable? These simple tricks can help to build outstanding solution that can make your customers completely rely on your online store for satisfying their dynamic needs Original Post : https://www.appjetty.com/blog/tricks-improve-user-experience-online-store Business is all about adding “value” to the lives of people around us. If you want to thrive in your business and dominate the marketplace, it is important to find a way to add value to the lives of people in more ways than one.. Without value creation, a business can’t exist.
If you are reading this right now, I’m sure you already have a product to trade for, that adds value to the lives of many. The next question you might ask is, how can we add maximum value to the lives of our existing/potential customers? That’s a great question by the way. The best way to add maximum value to your customers is by, “KYC!”. Yes. You guessed it right! Knowing Your Customers. The only way to maximize your profits, thereby simultaneously adding value to your customers, is simple - by knowing them, their likes and dislikes, and most importantly - what they wish to have. There’s a popular conversation between Steve Jobs and his colleague that you probably might have heard or read about. There was a time when Steve Jobs was convincing his colleague to build Apple’s first Macintosh computer. His colleague was not ready to spend his resources on something that no one would would willingly possess. “Why do you want to make a product which no one wants in the marketplace? There’s no demand of such a computer at all.” Was his colleague’s argument. “You don’t understand. How can anyone seek to buy something that they don’t know exists?” further he added, “A lot of times, people don't know what they want until you show it to them.” He was exactly right! Once Macintosh was out there in the market, it was on fire! It brought a revolution in the “computer world”. What’s the point here? Apple’s secret of success was, “they designed products that people wished to possess.” In today’s world, if you want your business to succeed, you would need to fulfil your customer’s needs before your competitor does.. The question might be bothering you, how would you know what your customers need? The way to know what your customers would “wish” to have is by researching about their needs. Though research can lead you halfway, if you wish to go beyond “just research” – surveying is something that can help your business to reach the next level that you are seeking for. “Ask and you shall receive; seek and you will find; knock and the door will be opened to you.” -The Bible Asking is much too easier these days. Today, the synonym of “asking” is “surveying”. With surveys, you can exactly know what your audience is seeking for, what they wish they could possess, and how you can personalize your product so that it resonates with your target audience. Today, most businesses manage their customer base through some of the most popular CRMs available out there in the marketplace. Two of the most popular CRMs that are used widely today are SuiteCRM and SugarCRM. And the same entrepreneurs use some external services like, “survey monkey” or google forms to conduct their surveys and understand their audience a little better. That’s exactly the way to plunge ahead and know your customers a little more to enhance their experience with your brand. However, it becomes trickier to manage things when you have a “lot of” data to manage. Can there be a way we can send surveys directly through our CRMs? But wait. I have a good news for you. You can definitely send surveys directly through your Sugar or Suite CRM with our amazing SugarCRM survey plugin. How amazing that would be? With the help of our, Sugar/SuiteCRM Survey Module, you can send surveys right from your CRM, and manage your customer base. SugarCRM survey plugin is a perfect solution for business owners who want to conduct online surveys through their SuiteCRM system. With the help of our plugin, you can create unique and customized surveys for your customers and know exactly what they want and deliver it before any of your competitor does so. Delivering something that they “wish they could possess” is the best way to dominate the marketplace thereby fulfilling your customers most extravagant needs. With the help of “intelligently” customized surveys, you can absolutely get to know what your customers are seeking for, and accordingly you can customize your product to match their expectations. While we write this, implementation of giant – GDPR (General Data Protection Regulation) has already taken place. As we all know; its implementation will have a huge impact on the way in which organizations manage their customers’ personal data.
Today, we will talk about how the organizations that make use of online survey tool can ensure that their surveys are GDPR compliant. We all know that surveys are used for gaining feedbacks from prospects, customers, potential customers, employees etc. So, how should you make your Surveys GDPR proof? Here’s a little guide for you: Integrating Data with Third Party Apps For example, if you use a SugarCRM survey tool and you have integrated a third-party tool, you need to ensure that those apps also adhere to the GDPR regulations. If you use a Sugar or SuiteCRM survey tool, it is best to go for an extension that doesn’t ask for you to install any other third party apps. Obtain Permission for Data of Minors If through your survey tool, you are collecting or processing the data of individuals under 16 years of age, you must take parental consent. If not obtained, you must refrain from sending survey to this age group. In case of data breach, you can face severe consequences. Data portability The phenomenon of transferring your customers’ personal data from one electronic system to another is known as data portability. Also, it is not advisable to store the data of your customers using surveys. Take Consent Before Sending Survey In order to obtain the consent, you need to provide your customers with the reason as to why you want to collect their personal data, where will you save it and for how long will you be using it in the future. We hope this brings a little clarity as to how to go about conducting surveys using a Survey Tool. If you are looking for a Suite/SugarCRM Survey tool that comes with the Data Privacy Module of SugarCRM version 8.0, you can consider integrating Survey Rocket. View original Source: https://www.appjetty.com/blog/how-make-surveys-gdpr-complaint/ Surveys drive business decisions. And we have been hearing this for long. But the question here is, how many of these surveys are genuine? How many of them have the potential to influence business decisions? The answer is – very few. If you think that you can create random surveys on different platforms and present it to customers, it is hardly going to help. In fact, it will end up giving you wrong information and data.
Perhaps, we need to understand that market research is a scientific method. And surveys being a part of it should be standardized, detailed and articulate. An ideal, accepted and the most standardized way of conducting survey is by creating it from within your CRM. If you have a Sugar/SuiteCRM system, you can configure a SuiteCRM survey extension which helps you create surveys from within your Sugar system. Before we talk about the extensions and their usefulness, let us understand the consequences of badly designed surveys: Lesser response rates More the number of unanswered surveys, the lesser will be your overall response rate. To keep the delayed responses at bay, you must make sure that your survey does not show up in the spam folder or look like virus. Misunderstanding Questions Using a SugarCRM survey module of the extension, you can create multiple question types and put them under different categories. This gives more clarity and understanding to the customers about your questions. Apart from the above-mentioned issues, there are other problems like questions being skipped, unanswered and surveys left incomplete. Now, let us understand as to how you can get over these issues and how can to ensure that each sent survey turns out to be a success: Make the Most Out of Skip Logic In psychological terms, this is known as cognitive dissonance – a term coined by the social psychologist Leon Festinger. As a result of this, respondents often leave the survey or provide irrelevant answers. To help your respondents get over these issues, you can use the skip logic feature of your Sugar or SuiteCRM plugin. When you apply it, your respondents do not need to see the questions that are not relevant to them. By doing so, you will be able to save the time of your respondents and the quality and volume of your data. Do not bias/influence your respondents To make sure that you provide both ends of the scale when you phrase the question. By doing so, you will be able to give your respondents the freedom to choose the answer of their choice and your Survey will remain unbiased. Use a Good Quality Extension Search for “CRM plugins” online and you will come across several companies that claim themselves to be the best survey extension. Well, there is a drawback with some of these plugins. The only solution to the problem is to find a plugin that is exclusive for Suite/Sugar systems. What is Survey Rocket and Why Use It? Survey Rocket is an online survey tool and the best solution for entrepreneurs wanting to conduct online surveys right from within their SugarCRM system. It enables you to create and send automated surveys and get updates through your customers in real time. There are no 3rd party integrations required as it works seamlessly with your Sugar/Suite systems. View Original Source: https://www.appjetty.com/blog/ramifications-poorly-designed-surveys-how-overcome/ |
Author
Appjetty is a digital software products store specializing in extensions, plugins and apps for host of software platforms like Magento, WordPress, SugarCRM, SuiteCRM, Odoo, Dynamics CRM, etc. Archives
January 2021
Categories
All
|