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Data is the new oil. No matter how big or small your brand is, intensive market research to collect data is crucial. All the leading brands are already well into collecting data to drive their business actions and decisions. Take Starbucks, for example, in 2008, Starbucks felt the need to go beyond traditional surveys and suggestion boxes to collect customers’ inputs. Thus, they came up with My Starbucks Idea to collect customers’ views on what they want the brand to be like. Since then, Starubucks has been tracking all the inputs and ideas and using them effectively to hit the right chord with the customers. Out of a number of modern ways to collect data, a survey is a “traditional” method that still stands its ground. There are survey plugins like a SuiteCRM/SugarCRM survey plugin or others that have simplified survey creation and data collection for businesses. There is one more thing to consider here. Your unique ideas of data collection may work wonders but raw data isn’t enough by itself. Unless you understand the data, analyze it, and use it effectively; it is of no avail. If you talk of survey data, how accurately you analyze the data matters. This is where survey reporting comes into the picture. Be it a SugarCRM survey, SuiteCRM survey, survey for Salesforce CRM, or any other; survey reports help visualize data better to enhance decision-making. Here is a list of benefits survey reporting can provide: - Helps understand customers better - Helps market research before a launch - Helps reinforce branding with content - Helps gauge customer satisfaction Thus, survey reports get you full visibility of your customers’ expectations and the gaps you should fill to be their first choice. Helps Understand Your Customers BetterWhen creating the buyer’s persona, you may need to know the current demands and expectations of your target audience. Without a buyer’s persona, you may fail to gather small details like your target audience’s daily habits, pain points, lifestyle choices, beliefs, and decision-making criteria. If you are able to collect all this info via surveys and compile a detailed report on it; it can help create a big difference to your brand. With demographic data of your target audience at your disposal via accurate survey reports, you can use it for various business aspects. You can improve your current product(s)/service(s), enhance your content, tweak your sales funnel, etc. This way, you can use survey reports to upgrade your overall business processes and increase profitability. Helps Enhance Pre-Launch Market ResearchTo picture anyone asking for a 3G sim in the era of 5G technology is not going to help. Similarly, every product you develop should meet your target audience’s current needs and expectations. And without stepping into your customers’ shoes, you won’t understand what exactly your customers want. If you launch anything without getting insights into current trends and demands; it is sure to fall flat. So, it is better to test the waters before you launch something new. By gathering survey reports and analyzing them thoroughly, you can sync your upcoming product with customers’ expectations and make it an ideal fit. Helps Reinforce Branding via ContentAn exhaustive survey results report with data about your target audience’s preferences, perceptions, traits, etc. is like the goose that lays golden eggs. Survey reporting is thus indispensable for marketing purposes. Through collected survey data, understanding the possible hurdles in the market and customers’ perception about your industry, becomes easy. You can use this data to create content that can be more targeted by refining the language and tapping into your target audience’s priorities. Further, you can use this data to optimize your landing pages for lead conversion. You can also enhance the content of your product FAQ pages and run targeted email campaigns to drive more engagement and conversions. Helps Gauge Customer SatisfactionSurvey reports also give you an idea of how satisfied your customers are. Despite being a very common use of surveys, it is one of the most important as well. Survey reports like status reports, question-wise reports, cross-tab reports, etc. can give insights into customers’ current likings. For instance, if you send two customer surveys in a month; you can compare their responses. This comparison will help you understand whether your response rate has gone up or down. Also, it may help understand whether the customers are happier than before or not. Accordingly, you can collect insights into technical faults, checkout issues, support issues, etc. and make your products and services better. Once you are on top of customers’ satisfaction levels, it will automatically bring you more customers and sales. Over to YouUnderstanding your customers better is the key to success. A simple SugarCRM survey with a few on-point questions can give you valuable data. All you need is to collect that data and analyze it through proper survey reports. There are various SugarCRM survey plugins that you can use to generate surveys and detailed reports. Our SurveyRocket is a perfect fit for all the SugarCRM users looking for a next-gen survey plugin. Besides featuring survey reporting, it has got a number of advanced features including skip logic, data piping, NPS score, survey templates, and more. On top of that, our company prides itself on experience of over 14 years in a variety of tech integrations for CRM, Shopify, Magento, and other leading technologies. So, you can stay assured of your success with our SugarCRM survey plugin. To know how it works, you can avail of a free-trial period we provide. Take a 30-Day Free Trial Source:https://www.appjetty.com/blog/how-survey-reporting-can-accelerate-your-organization-growth/ Many times it is difficult for your on field sales team to run from one place to another in search of prospective customers. They are continuously running here and there, wasting too much fuel, looking up locations and even getting lost, etc. We understand these issues and to help your on field sales team we have come up with a one stop solution for your employees: Dynamics 365 field mapping. What is a Dynamics CRM map integration? Our Dynamics CRM 365 mapping extension is a plugin which integrates with Dynamics CRM and allows users to visualize the data of CRM on the map. It is easy for sales managers to integrate and use so that they can effectively manage their teams and work. Let’s see three major advantages of using Dynamics 365 field mapping in your business: Saves time: AppJetty’s Mappyfield provides essential tools to everyone in the team i.e. sales manager, reps, etc. which helps them to work effectively, reach at location-based meetings timely, etc. With all the information right on the map, the sales agent never has to go looking for details of a lead in the CRM. And with a feature like check in-check out, they can simply mark their meetings on the map. This reduces time spent on administrative work and frees up time to focus on the client. Sync CRM data easily: They can easily sync all the CRM data and get it on the map to know the location of their next potential client. Mappyfield is based on Bing Maps and supports Google Maps, Apple Maps, and Waze for navigation so your team members can use that for navigation. They can click on the location and get the directions for the same. Multiple language support: Going global or being local it is important to have support for multiple languages. Having your tools in multiple languages helps your employees to understand their tasks much better. If your employees understand their task, and the information you have, they will be able to perform their tasks better. These are some basic things. Now let’s see the ways Mappyfield can help your business flourish with its over the top functionalities: Know your team members’ whereabouts: For years sales managers have had to call their on field sales team members and ask their whereabouts and get detailed reports of their tasks. This increases unwanted communication between team members every time. But, not anymore. With Mappyfield you can know your team members’ location, check their tasks lists, each predefined activity, and also if there is any custom activity. This decreases all unwanted communication and helps both on field and in the office team to work efficiently. Share optimized routes: Often sales team members complain about getting lost while looking for the location or face traffic and this results in not reaching the meeting on time. All these things somewhere affect your company’s reputation negatively. But, here we have a solution for you. With the help of Dynamics 365 map, your sales manager can share optimized routes with the on field sales team. This will help them reach a location on time, attend meetings, and turn them into customers. Additionally, they can even search for the potential customers in the specified territory and meet them. Referral leads: Referral leads work better than any other marketing strategies. Because, we all believe in our neighbors or family members trying the product and their feedback rather than the salesman directly. Your sales team can mark prospective customers on the map depending on your current customers’ location. Further, they can go and meet them and refer to the existing user or competitors using it and can talk about your product. This can help you in your sales and get the right customers too. Create territories: Create and assign territories for your on-field team members. You can do it right on the map and assign it as a task with all detail to each team member. Further, your sales team members get more data about where they can conduct meetings, divide the team on the basis of these territories, know their performance, lead conversion rate, etc. On the basis of this data you can make decisions regarding the territory that needs more focus or details about how each territory responds to your agents. This will help your team to work efficiently, faster, and get more customers. Secure templates: When it comes to working with CRM, security of users’ data becomes a crucial thing. And when it comes to sending this data across the team is a risk which anyone would avoid. Now, securely share confidential data between your team members via secure templates. Supports mobile device: Our extension supports mobile so that not only do you have less admin work manually, you also don’t have to carry a laptop around. Having the CRM and mapping benefits on the mobile can make accessing information easier. This will let your sales team have everything they need on the go and can access it at any time. Easy configuration: Your on field sales team can make all the necessary changes according to their need. To get the personalized feel for the app they can configure the app at the minutest of the level like auto zoom, set the default location and more. This helps them use the app the way they are comfortable and in a way that helps them get their work done smoothly. It also has easy controls to look up restaurants and hotels nearby based on a defined radius. Conclusion: There are a lot of things that go into making sure that your sales team is productive and on the go. Help them work efficiently with the right set of tools and get you promising clients. Source : https://www.appjetty.com/blog/one-stop-solution-for-sales-manager-and-team/ Medical representatives are the backbone of a pharmaceutical company just like our sales team is for us. Herein, I’ll walk you through the relation of pharmaceuticals, MRs, and doctors; their working pattern and how technology can make tasks of the medical representative easier. There are millions of doctors in any country along with thousands of pharmaceutical companies and medical representatives. Pharma companies develop medicines, MRs sell them to various doctors and chemists. But, searching for these potential doctors is not an easy task for MRs. They have to work really hard day in, day out, travel from one place to another, meet various doctors and close deals. The meetings alone don’t guarantee that doctors will sign up with them. Let’s see some of the problems that pharmaceutical companies and medical representatives face in their day to day life: Return of Investment:Travelling from one place to another can cost a lot to companies. This expense includes transportation as well as accommodation and other miscellaneous expenses. These costs are difficult to justify if the return on this investment is low. It would make more sense to target local leads in this case rather than invest in reaching a wider area. Not reaching on time:A major issue is travelling to a different city or state and not knowing the region geographically. This results in not reaching the meeting place on time. Missing a meeting leads to never having the possibility of signing up with that lead again. A missed meeting is worse especially when dealing with doctors who anyway have a packed schedule. The reasons a medical representative might be late are they weren’t aware of their specialty, they were not able to find a proper route or faced a navigation problem. Lacks idea about doctors in particular area:Another major issue is that MRs never have doctor’s details in an organized manner which makes it difficult to work. To sell the medicines they need to have their professional data handy and on that basis they can sell products. Not having all needed information takes time to know the doctor, their professional expertise, and sell medicines. Another problem is not having detailed information about how many doctors are in one particular area. This leads to an unmanageable schedule of your MRs and not working to their full potential. Not having clear sales forecasting data:Having unclear data about how many potential chemists or doctors you have increases confusion. Looking at these unending problems and data of pharmaceutical companies, MRs, doctors, and chemists we have come up with a one stop solution: Dynamics CRM Mapping. Let’s see how our extension can work as your one stop solution and help your medical representatives work efficiently. Easy integration with CRM:Our Microsoft Dynamics CRM Mapping extension easily integrates with Dynamics CRM and helps to access and plot data on the map. Fetch the data of doctors and pharmacists from the CRM, plot them on the map with all details like addresses, contact info, specialty, etc. This makes it easy for them to find potential clients, reach the destination faster, and have all data in the proper manner. Mark territories on the map:Your MR head can mark specific territories on the map with all the essential information of doctors and chemists and share it with your on field MR. This helps them to schedule their meetings, find the shortest route easily. Territories help them cluster information that can help the company analyze data patterns. With this you can have a more focused and streamlined approach. Analytical dashboard:Let your MR check the open or closed leads directly on the dashboard. This will help them to know which doctor they need to follow up with or if anyone has already been onboarded. Depending on the monthly or weekly analytical reports they can plan their next steps to build relationships, nurture a lead and know how to proceed. Easy check in/check out:This feature helps your MR sales head to take care of the on field sales team. It is easy to assign, monitor tasks of your on field team. Now, you can see their check in and check out time, number of tasks finished, assign them tasks, or can even create customized tasks lists and assign. All these things in real time in sync with your CRM data. This helps in reducing unwanted communication between you and your team and instead they can focus more on the upcoming meeting and close deals for you. Since they can also check in, check out of meetings, as well as add notes about them, they have that much less to do when they come back to the office. Multi language support:Having a pharma company results in having people from all over the country. This means you need to provide multiple language support in your app. Your sales team can customize the app language in their preferred language and use it easily. Mobile friendly:Mobile first is the boosting concept today. With the help of Dynamics CRM Mapping your team can access it on the go anywhere at any time. They can get all the data on the app and have the necessary information at their fingertips. Conclusion:Give your medical representatives the right tool to close deals for your pharma company. It helps your medical reps and your company to get potential doctors and chemists and help them get the best products for their patients. It’s a win win situation for you and your sales team. Source :https://www.appjetty.com/blog/mappyfield-give-wings-to-your-medical-representatives/ English is a common language for online businesses. However, adding a native language to the website would give you a competitive edge. It would help you target those 72.4 percent who are more likely to buy products or services in their native language. But you can’t do it manually. You would need a Magento 2 language switcher tool to convert your website content into a convenient language. This tool will give you the impedance to expand globally.
However, a global reach is not the only reason to have a Magento 2 language translator. By providing English as the only means, you could lose domestic customers. For instance, the US has a high ratio of Spanish speakers after Mexico. It has 41 million Spanish speakers and around 12 million bilinguals. Looking at the numbers, you can’t deny adding the Spanish language to your Magento store for US locations. Similarly, Hindi for Indians, and so on. You don’t need to add hundreds of languages. You can if you want to. A location-specific language would be better. Fortunately, with the approaches mentioned below, you can get a gist of the languages you should translate to.
The easiest way to learn about your audience is Google Analytics. It would give you detailed insights about your visitors, their demographics, preferences, and behaviors. Once you add this tracking tool to your website, you can enable geolocation and learn your users’ location and the languages they speak. Doing this will give you an inkling of where your audience is coming from. It will help you settle on the list of languages you need to add to your Magento store.
Adding these languages to your Magento website means covering more than 50% of the population. However, they may not be necessary for your business. So, while adding a language, make sure you first research the target audience (as discussed above). Learn about the language they are comfortable with. To ease up the work, you can try using a Magento 2 Language switcher to translate the website into the language you want. Suppose, at present, you don’t need Spanish, but your business expands, and in certain regions, it becomes necessary to translate the website. At that time, you can’t keep adding languages. That’s when the translator will help you out.
But, it has limitations. You will restrict yourself to limited languages. Besides, speaking the language fluently doesn’t mean they know all the language’s nitty-gritty elements. Language is not just about the words. It refers to social and cultural context. The meaning and emotion behind the words differ. You can try cross-checking it with Google translator. Still, it may not be entirely right. And updating the content repeatedly from the backend can be challenging. You can go for a Magento 2 language translator that allows easy updating of language content. Also, don’t try to update the language on your own. Hire a professional translator to cross-check the contents unless it’s your native language. Last but not least, Integrate a Magento 2 language translator that will ease up your translation work. Because words mean something (more in the business), and for that, you first need to know the language. If you don’t, a translator can help you out. The total number of smartphone users will be 3.8 billion by 2021. Similarly, the mobile app download count will reach 196 billion. These increasing numbers are connotative of the growing demand for smartphones and mobile apps in daily life.
People, or say, customers, are making mobile a window to shop, play, eat, and work. They want to access it while on the move. Thus, many businesses’ have already invested in mobile apps, and others plan to do so. Do you have a mobile app for your eCommerce business? Well, you must if you don’t have one yet. Also, consider going for the Magento 2 mobile app. Because of its flexible and robust structure, the majority of businesses opt for it. Besides, Magento keeps bringing in updates and trends now and again. Do you want to know what’s up for Magento 2 native apps in 2021? Go through the article. We’ve covered billion dollar insights about the upcoming latest trends of mobile apps. (Try to implement them in your business apps for better conversion.)
As cloud-based apps can work seamlessly without occupying space, prevent data loss, and enhance data security, many customers turn towards it and intend to use mobile apps even in the post-pandemic era. A few examples of the most frequently used apps include Slack, PayPal, Intercom, Salesforce, Google Drive, etc.
We know how AI works in eCommerce. It helps to learn more about consumer behavior, guides them through the shopping process, enables them to make a purchase, and more. Its integration with Magento 2 mobile apps will help you adapt to changing customer behavior patterns and enhance the customer journey. AI-enabled features like Chatbots, Product Recommendations, Smart Search, Automated Warehouse Management, Automated Email Marketing, and Speech Recognition will make your mobile apps interactive and converse. This personalized touch will give your business new heights.
The purpose of these integrated apps differs. A few popular include Spotify, Google Keep, etc. Over to You The mobile industry has seen an upsurge in the pandemic, and the demand will keep growing. To balance it out, 2021 will witness many new features and advancements in the mobile app development sector. If you are also in the mobile development sector or an eCommerce business owner, you can adopt the ideas mentioned above into your Magento 2 mobile app and stay relevant. |
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Appjetty is a digital software products store specializing in extensions, plugins and apps for host of software platforms like Magento, WordPress, SugarCRM, SuiteCRM, Odoo, Dynamics CRM, etc. Archives
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