WelCome To AppJetty
AppJetty At A Glance
Considering several SEO factors is important while setting up a multilingual store. This is because good multilingual SEO helps improve rank of your site higher and overall user experience.
Multilingual SEO is the act of optimizing content on your website for different languages to become searchable in new markets and make your site findable among people from different countries. A Magento 2 Multi-Language extension or any other based on your ecommerce platform can help translate the store. Note: Though Google Translate can help, translation of your store for non-English speaking countries won’t be accurate and fully practical. Instead, a properly planned multilingual SEO strategy that uses a Magento 2 Language Switcher or any other plugin can give far better results. There are, however, several tips to ensure proper and effective SEO. So, let’s read on… Plan out Your Multilingual SEO Strategy Consider the search habits of your audience from target countries. They might be different from those in your native country. Ensure that you have a solution that translates your content and metadata into your audience’s native languages. To help translate content more effectively and accommodate the differences, consider: → Surfing and using social media to support your on-site SEO. → Using backlinks in your target countries and multilingual markets. → Using proper content strategy and search terms – adding new content for international audiences. → Assessing visitor statistics using Google Analytics to find out which countries your traffic is coming from, calculating the percentage, and comparing it with your target percentage traffic from a particular country. → Considering currencies and how products meet the needs of different markets and localizing SEO in case you run an international ecommerce store. → Thinking of a good domain name that could be either different in different languages or a unique one recognizable by non-English speakers also. → Testing how your search engine results pages look in different categories and in different versions of Google search. Once you have planned out an effective SEO strategy, follow the common tips given below to optimize your multilingual SEO further. 5 Multilingual SEO Best Practices1. Use Dedicated URLs Duplicacy of content is one of the main concerns of a multilingual site. While not all duplicate content is harmful, content that appears within multiple URLs can lead to penalties like lowered rankings or even de-indexing. To prevent duplicate content penalties, use ‘dedicated URLs’ including a language indicator each, as recommended by Google’s best practices. The indicator helps search engines and users to identify the language from the URL itself. For instance, if your original page is http://www.mystore.com, the URL for its French version can be http://www.mystore.com/fr/ where /fr/ is the language indicator. Again, you can place this language indicator in the URL in three ways as follows. → Top level domain (e.g. http://www.mystore.fr) → Subdomain (e.g. http://www.fr.mystore.com) → Subdirectory (e.g. http://www.mystore.com/fr/) At times, search engines might interpret even a language indicator as well. Therefore, ensure that your site is SEO-compatible. Related: 5 Points to Consider Before Translating a Website 2. Apply hreflang Tags and Product Attributes Besides language indicators, Google also uses hreflang attributes to help determine the language of the page and its target region. As tags are based on the selection of locale as per your store view. So, ensure that you select a proper locale for your store view so you can add an HTML language attribute-based on your locale. You can insert these tags in the header section of the original page or submit them via a sitemap. For example, an hreflang tag referencing a French page intended for readers in the USA could look like this: < link rel=”alternate” hreflang=”fr-us” href=”http://mystore.com/fr/” > If a page has to target multiple regions, you can also add multiple hreflang attributes. However, as the count of target regions goes high, adding attributes becomes more difficult. Our Magento 2 Language Switcher can help in this way. It helps you keep your product attributes like meta-attributes, meta-description, name, short description, etc. updated. 3. Use Only One Language Per Page Translating some areas of a page while retaining the primary language in its other parts may be tempting at times. A couple of situations where you can think of this are: The main content is translated but the navigation text is in the original language. User generated content (like forum discussions and comments) are in different languages. In both these cases, you can specify the intended language and region by adding the hreflang tags as discussed above. However, multiple languages on a page could impact the user experience. → In the first case, the reader might understand the main content but face trouble navigating to other pages. → In the second case, user-generated content in different languages could result in loss of context in discussions and leave the reader confused or frustrated. Fortunately, with our Magento 2 Language Switcher, you can translate any CMS page and exercise full control over CMS page fields like meta-details or content. 4. Translate your metadata Ensure to translate your metadata also besides site content. As it is a valuable piece of text that will help you rank better in your target countries. But its translation is not as easy as translating metadata word for word. The word that might be a keyword in your site’s primary language (original language) may be different in your translated site. This implies that a new keyword research into your target markets is of vital importance. And you’ll need to do that first! Keyword explorer tools like Ahrefs or Ubersuggest can help you with that. Enter a translated keyword, select your target country, and review the results to get better insights into what your potential customers might search. 5. Ensure to Keep Site Loading Speed High As per a Google survey conducted in 2018, the probability of bounce increases by 32% as the page load time goes from 1s to 3s. As your website loading time is one of the key ranking factors for search engines, you can’t afford to lose your website traffic to your competitors due to poor speed. Hence, ensuring to make your website load faster matters a lot. There are a number of ways you can use to increase the website loading speed significantly. → Use a plugin for page caching → Set up browser caching → Integrate a CDN with your site → Optimize the size of images [without losing quality] Another effective way of making your website load faster is choosing the right hosting plan. Generally, in cheaper hosting plans, your website shares server resources with multiple other websites which results in slower loading. If your budget allows, go for the hosting plans that offer dedicated servers for your site. Conclusion Considering the best SEO practices while creating a multilingual site can go a long way towards engaging your customers and building your brand image in the international market. Our Magento 2 Multi Language Extension can help you translate your store into multiple languages and achieve business growth. To know more about its features or integrate, contact us at [email protected] and our sales team will get in touch with you within 24 hours. Original Blog : https://www.appjetty.com/blog/multilingual-seo-best-practices/ Marketing and sales are complementary to each other. They are like two strong pillars of brand building. As we have already covered effective sales management tips in our previous blogs, we are going to cover a few effective tips to succeed as a marketing manager.
So, let’s start… 1. Market Yourself FirstWhile the responsibilities of a sales team and marketing team can be totally different or overlap as per the company, one thing is certain. That is, though sales is not exactly the domain of a marketing manager, studying the art of selling is important for them as well. As long as you don’t work hand in hand with the sales team and don’t ‘sell’ your creative ideas to sales team members, you can’t succeed alone. For instance, if sales reps give you essential data on potential prospects, highest-grossing clients and areas, analyze that data thoroughly and collaborate with the sales team to work out best-possible future strategies and plans. This won’t only help strengthen your relations with the sales team but also expand the customer base. Eventually, your brand outreach and revenue will go up. 2. Know Your CustomersKnowing your target customers and the market is crucial. Assess your existing customer base and analyze their purchasing preferences and behavioral pattern. Collect data on: - Problem areas of the target audience - Issues and expectations of current customers from your sales team. For this data, good coordination with the sales team is necessary. Once you have such actionable data at your disposal, create the buyers’ persona. A buyer’s persona is a realistic representation of people who would probably buy your products and services. It helps segment your market well and target your potential customers more effectively. The same data can also help fine-tune your buyer’s persona and formulate stronger marketing strategies ahead. 3. Target Customers Territory-WiseAs a marketing manager, you might not have full knowledge of all customers in different territories. For that, you can take help of the sales team or territory managers. By using a mapping tool like Dynamics 365 Map Integration, the sales team can create a list of potential customers in a particular territory and hand them over to you. After you get a territory-wise list of potential customers, you can plan effective strategies to target them and boost your conversions. 4. Know Your Competition Any business you take is not a single-person race where you have to compete only against yourself! There are always several companies out there that can give you a tough competition and pose a ‘big’ challenge. Therefore, knowing your competitors well is of vital importance for you as a marketing manager. To start with, analyze your competitors’ marketing strategies on a deeper level. Some of the strategies like ad campaigns or banners are easily noticeable while other strategies like website design, product offerings, etc. will need more in-depth research. When you have full knowledge of their online, offline, and PR strategies; you’ll be able to understand what works with your customer base and will be able to create better campaigns. Besides, you can also brainstorm out-of-the-box ideas that your competitors haven’t come up with yet to have an edge over them. For this, you can invite suggestions and inputs from the sales and support teams also. 5. Set Marketing Goals and Achieve ThemAs a marketing manager, setting marketing goals for a given period is indispensable. As without proper goals in place, measuring your progress is impossible. Only with predefined goals and plans to achieve in given deadlines, you can stay motivated, track your performance, and channelize your marketing efforts in the right direction. However, setting goals alone won’t suffice. You should make sure that the goals you set are realistic and achievable. Or else you won’t be able to ‘deliver’ and leave yourself and your team feeling demotivated. So, always: - Set only ‘realistic’ goals by considering factors like your brand value, team’s potential, budget allocations, etc. Don’t go too ‘high’ or too ‘low’. - Plan it ‘well’. As a goal without a plan is just ‘another’ dream. Consider asking for the advice of all your team members and inputs from the sales and support teams as well to ensure that your final strategies never miss the mark. 6. Maintain the ‘Balance’ At times, you may face a situation where there is no option but to walk a tightrope between your higher management and customers. In such scenarios, ensure that you keep working on your approach of projecting your ideas effectively before your management while considering your customer satisfaction in mind at the same time. Though this may be challenging sometimes, it is still possible. Considering your customers’ needs and expectations, formulating strategies, tweaking them as per suggestions and inputs from the higher management, and preparing a powerful roadmap can help you overcome the differences and strike the ‘balance’. 7. Stay Well-InformedIn today’s world of rapidly evolving technology, keeping yourself updated with the marketing tools. Be it a mapping tool like our Dynamics 365 map integration, MappyField 365, or a task scheduler software like our Dynamics CRM calendar plugin, Calendar 365, or any other; you should be acquainted with them all. Besides gaining a sound knowledge of all useful marketing tools, learning about the latest marketing practices and strategies matters too. And for that, you can always get a plethora of sources of information like marketing blogs, journals, articles, forums, and more to refer to. This way, matching your pace with that of the evolution of the marketing sector won’t only help you but also your company. Ready to Lead as a Marketing Manager?The job of a marketing manager requires a combination of intuition, intelligence, most importantly - the art of ‘creating’ and ‘selling’ ideas. Though the role of a marketing manager may seem tough at first glance, it is ‘actually’ not once you get the hang of it. By following the above-discussed tips and taking the help of marketing tools and in-trend strategies, you can streamline your marketing efforts and emerge as a successful marketing manager. Want to add a mapping tool to your arsenal? Start 30-day Free Trial To integrate our CRM mapping tool, you can contact us at [email protected] and our team will get back to you within 24 hours. Meanwhile, you can take a tour of our MappyField 365 tool. Source : https://www.appjetty.com/blog/tips-to-succeed-marketing-manager As a company or organization grows in size and expands to new locations - domestic or global; in-house sales team management can become a mess. But thanks to the advancements in technology, seamless communication is always possible irrespective of distance. Therefore, team managers can not only manage in-house teams but also remote teams easily and efficiently However, managing in-house sales teams is different from managing remote teams. And it is this difference that poses more problems in managing remote teams at times. If you are a remote sales team manager, your first responsibility is to keep your sales team ‘together’. While every team manager has their own way of handling and managing remote teams, there are several mistakes that they can’t afford to make. Read on to know those seven crucial mistakes you ‘must’ avoid to prevent your sales team from falling out and help them achieve sales targets. 1. Failing to Check In RegularlyA good manager always understands the importance of checking in regularly with team members - no matter whether they are; in-house or remote. Remember this - following up on your team members regularly doesn’t imply being ‘bossy’ demanding data and info every now and then. Rather, it implies presenting yourself as a ‘resource’ who is ready to lend a helping hand to your teams as and when they need it. This attitude won’t only make your team feel comfortable but also look forward to your check-ins. Here’s how you can check in with your team daily effectively. - Setting Daily Goals Managers must know what they want their teams to do every day. So, the very first thing you should do is to set a daily goal for your sales team to achieve. Picture this. You have to cover 20 clients spread across 4 territories on a particular day. What would you do? Would you randomly assign territories to your team and let them set off on their ‘clueless’ sales journey with confusion? Nope, you won’t. You would rather think of a plan and assign these four different territories to your different team members keeping in mind various factors like territory size, team members’ potential, etc. And only then would you start the working day to give them a clear idea of what they have to cover by the end of the day. - Getting and giving feedback Without proper feedback, remote team management is incomplete. Your duty is to ensure that you are collecting feedback from your remote team on a timely basis to stay updated about their progress. This will help you properly assess where your teams’ sales efforts stand and the steps you can take to strengthen them. While receiving feedback, presenting yourself as a ‘resource’ rather than just a ‘boss’ works better. As using an imposing tone can make them feel hesitant and uncomfortable - and they may not feel free to give their ideas, suggestions, or raise their genuine objections and concerns. See to it that you encourage them to indulge in brainstorming sessions with them to make them feel that you are ‘one’ of them in some ways. In the same way, a gentle and calm tone to give your feedback on sales progress can work wonders. Understand the person’s potential first before you give your feedback to him. Make them ‘understand’ you and not just ‘hear’ you. 2. Failing to Convey Expectations A communication gap between you and your team can lead to unclear expectations. The expectations can include work deadlines, goals, support plan or commitment. Your job, as a team manager, is to convey to your remote teams your expectations properly and clearly. You should ensure that your definition of success resonates with your remote teams’ and there’s no scope for any differences. As these differences can lead to confusions and challenges - and above all - underperformance. Summing up your conversation with your remote teams or an individual sales rep can help. For instance - if you end a 10-15 min. phone call with your sales rep; you can shoot a message summing up the key takeaways in a line or two. This won’t only help you remember what you had conveyed but also make work easier for that rep. 3. Using the Wrong Sales Tools Managing remote teams is an uphill task indeed! Nevertheless, a plethora of sales management tools can simplify it for you. While picking the tools, you must test them for their features and be assured that they have got all the features you are looking for. Or else they won’t be of much avail. Right tools help simplify management of remote teams to a great extent. For example, a Dynamics CRM mapping integration like our Quick Maps can help Dynamics CRM users define and assign territories to remote teams. You can track visits, movements, check-ins and check-outs of your remote teams in real time. Moreover, you can even create optimized routes and share them with your members to save their time and energy. Similarly, our plugin Calendar 365 for Dynamics can help you reduce your time by letting you manage all activities, tasks, appointments, etc. right from within your CRM without the need to maintain a separate calendar. 4. Failing to Build a Relationship ‘Lead by an example, not just by words’ - the success mantra for all managers and leaders. If you want your remote teams to look up to you and feel comfortable with you, you should first give them that ‘comfort’. An ideal leadership always demands a healthy relationship between the ‘leader’ and ‘followers’. They have their goals, you have yours. But we all are humans - not machines. Respect that universal truth and take some time out to involve them in healthy creative discussions beyond the regular ‘shopping talk’. This will strengthen your personal connection with your remote teams and fill in them a sense of duty and admiration. You must have heard - All work and no play makes Jack a dull boy. Don’t make your Jacks those ‘dull’ boys. 5. Being ‘Too’ Casual As the adage goes ‘Excess of everything is bad’; too much ‘casual’ behavior can also backfire. You must not forget that you are the team manager at the end of the day - and you have targets! Draw a clear and distinct line between ‘professional’ and ‘casual’ to not let your authority dampen. Be clear and authoritative when it comes to assigning your remote teams their tasks and specifying their goals. Acknowledging their efforts and being grateful to your team members is absolutely necessary, but preventing ‘casual’ behavior from taking over sales progress is also indispensable. 6. Missing Out on Involving Remote Teams in Major Decisions Failing to keep one or more of your team members in the loop can be a huge setback. If you forget to inform them of the latest developments - and your plans, your members may start feeling undervalued and ignored. Encourage them to share their viewpoints and suggestions when planning any future strategy or roadmap. This will help you bring more transparency in your management and make your team members feel that they matter. When valued by you, they would look forward to giving more suggestions and inputs - which they otherwise might hold back. 7. Depending Too Much on Sales Management Tools While sales management tools can be of great help, they still can’t outsmart humans. As nobody else but humans only have created them! So, always remember that though you can use these tools to manage your remote teams and sales, you can’t let them overpower your intellect, logic, instincts and inherent decision-making power. Make it clear in your mind - all the sales tools are there to just help you, not to dictate you or your remote teams. Ready to Manage Remote Teams? Now that you have understood the major mistakes you can avoid while managing remote teams; it is time you streamline your remote team management. Our Dynamics CRM plugins like Quick Maps - a Dynamics CRM Mapping Integration and Calendar 365 can help your remote team management seamlessly. Start 30-day Free Trial Source : https://www.appjetty.com/blog/managing-remote-teams/ When you own and run a business, you would want every penny you spend on it yields you positive results. One of the best ways to find out about the areas of growth in your business is – conducting surveys. After all, the data received from surveys helps you to predict future outcomes of your business. But while creating Surveys, you need to maintain accuracy, ensure completeness, and create defined paths for respondents. As simple as creating and sending a customer survey seems, it may not be actually ‘that’ easy. There are a lot of things to consider while creating a survey. First things first, making sure to keep it relevant, on point, and engaging. In this article, we will acquaint you with Skip Logic, one of the most important aspects of a well-developed survey; and help you understand its significance. What is Skip Logic?Skip logic, also known as “branch logic” is a feature that decides which question the survey respondent will see based on the answer they provide for the previous question. To create a skip logic survey, you can define rules in the survey based on which a custom path and skip pattern will be created for the respondent. This tailors the survey according to the respondent and their interaction with your brand. How Skip Logic Can Strengthen Your SurveysOne-size-fits-all questions aren’t always feasible and useful. There may be times when your target audience largely varies in terms of age, religion, profession, nationality, preference, or more. In such scenarios, you can’t define a specific set of questions that go with every type of audience. And here arises the need for a skip logic survey. Let us try to understand it with a simple example. If you create a CRM survey for your audience that comprises three categories - full-time employees, part-time employees, and freelancers. If you have decided a particular set of questions for each of these three categories with no similarity in any two sets; survey branching is required. Further, if your target audience not only includes earning people only but also non-earning people also matching certain age criteria; you have to apply survey branching at two or more levels. Suppose you want to include participants of only a certain age group - say 25-40 in your survey and branch questions further according to the above suppositions, your first question would be: 1. Which age group do you belong to: (a) 18-24 (b) 25-40 (c) 40 and above If the respondent picks (a) or (c), the survey will redirect them out of the survey. (As you have specified in the condition that the candidates should be between 25 and 40 only) Once you have got the respondents who picked option (b), your next question will be: 2. Do you have a source of income? - (a) Yes (b) No If the respondent picks the option (a), you can ask: 3(a). What kind of job do you have? (a) Full-Time (b) Part-Time (c) Freelancing However, if the respondent picks (b), you can either redirect them out of the survey or to another set of questions you have thought for those who don’t have any source of income but lie in the age group you specified. So, what you see here is a skip logic based survey where skip logic has played an important role in survey branching as per responses to questions. This example is just to introduce you to a few branching questions examples. You can create as many surveys with as many levels of survey branching at various levels. Whether you launch an advertising campaign, a new product, or asking people’s viewpoints about a particular product/service, applying skip logic in surveys not only cuts down on customers’ survey-taking time but also streamlines the survey flow keeping it relevant from beginning till end. This way no matter how lengthy your survey is skip logic enables you to shorten it by showing only the questions relevant to a particular customer based on their responses. Importance of Skip Logic in SurveysA variety of projects can use Skip Logic in their surveys. Be it the CRM admin of a product-based company willing to find out the potential of the product as a bestseller, or an HR manager of a huge company who wants to get insights into employees’ views on current company policies and tweak them as per their inputs, Skip Logic can always lend a helping hand. In the same way, event managers can also find Skip Logic for the surveys they send to collect participants’ preferences in games or food. Organizational Benefits of Skip Logic1. Intactness of Relevance Taking your customers for granted is a mistake you can’t afford to make. Therefore, if you really want your customers to take your surveys, retaining their relevance is of utmost importance. A simple example from our daily life: If you have to ask someone to pick between Cricket and Football, and the response is Football, what would be your next question? Would it be: Which footballer is your favorite? OR Which cricketer holds the record of the highest number of runs? Obviously, it would be the first question - as it is relevant!! And if you ask the latter one even then, the answer would be random and most probably ‘wrong’ as the respondent would not know the answer. The same holds true for a survey. As long as your survey is not relevant, it is of hardly any use. Skip Logic does exactly that - it keeps the survey flow relevant. With the survey flow kept intact, chances of random responses and difficulties in assessing them reduce to a minimum. This is because you get to show only those questions that apply to your respondents at every level, not any random question respondents haven’t any clue about. 2. Shortness and Crispness Taking your customers’ valuable time for granted is a big mistake that you won’t like making! If you want your customers to take surveys - and more importantly complete them - short surveys are far more effective. Asking a lot of information through a seemingly ‘endless’ survey can be a big putoff for your respondents. And your surveys - instead of giving you valuable information can backfire and leave your customers disappointed. Survey Branching using Skip Logic helps you make sure that your survey stays not only relevant but also short and succinct. These short surveys help garner prompt responses thereby saving customers’ valuable time and achieve higher completion rates. 3. Higher Engagement Rates If you don’t want your survey participants to get overwhelmed with a plethora of irrelevant questions in a disorganized manner, you should use skip logic. Skip Logic ensures that your surveys don’t serve just as a medium to collect customers’ info but also a medium of interactive conversation between you and your customers. Picture your customer sitting right in front of you. How would you keep them engaged? By having an interesting and engaging conversation - that actually relates to them. Or would you rather keep beating around the bush and talking of irrelevant things that are neither useful nor engaging? Of course - you will talk sense! And that is exactly what Skip Logic does - it lets you talk sense - through surveys! Survey participants, thus, remain happy and engaged throughout - and don’t leave your survey in the middle. 4. Data Accuracy Logical and relevant questions mean accurate answers. If you ask a customer a question that doesn’t apply to them, the response will either be ‘wrong’ or ‘inaccurate’. Consequently, the final responses collected and survey analysis data won’t be accurate - and the very purpose of conducting surveys will fall flat. Therefore, a skip logic survey also ensures that the final data collected through surveys is logical and accurate. Only with this accurate data, you’ll be able to form future marketing strategies to target your different customer groups accordingly. Ready to Use Skip Logic to Rule with Your Surveys? Skip Logic is crucial to making a CRM customer survey highly engaging, relevant, response-oriented, and of-course - effective. To help you define skip logic for your surveys, a number of CRM survey modules are available to pick from. Our Survey Rocket - a cutting edge Suite/SugarCRM survey module can help create engaging surveys as it has got data piping, skip logic, data reporting, NPS, and all the features that are sure to make your surveys stand out. Start 30-day Free Trial Steps to Create Survey Logic with Survey RocketHere’s how you can go about creating Skip Logic in Survey Rocket. Step 1: CRM admin creates a survey. Step 2: As soon as the survey is created, admin can create Skip Logic of following types: - Redirect the respondent to any page of the survey - Hide upcoming questions of a particular page according to the response given - Redirect respondents to an external URL - Divert respondent to the end of the survey Step 3: Admin saves the survey and sends the link to customers through emails/WhatsApp or through any social media Step 4: Respondents open the survey link and attempt it Step 5: Skip logic is applied based on the path decided by the admin Editor's Note: This blog has been republished after adding fresh information about the topic. Source : https://www.appjetty.com/blog/importance-skip-logic-conducting-surveys/ Data is great. Who doesn’t love going through sheets of data? I don’t! After about 10 spreadsheets, things can start getting a little fuzzy. This is why there is no one type of data and not even one way of getting and deciphering it.And this is where heat map visualization comes in. It is one of the best ways of understanding data. Quite opposite to its popularity it is easily misunderstood on the accounts of it being a little ambiguous and complex. But not anymore. This article will help you understand this easy and visual way to know and befriend your data so that you can make the best decisions for your organization. So let’s look at what it is, when to use it and the benefits of it: What is heat map visualization or heat map data visualization?A heat map is a representation of your datasets like number of viewers, sales numbers, etc. on a visual interface of a map or website. Again contrary to the popular understanding of heat maps, they are not used only for understanding user behavior on a particular website or an app. This is among the easiest ways to understand anything and get a bird’s eye view. So, you can use it to get a better understanding of X number of things. The complete idea is to show touch points on top of areas, web pages, or geographical areas. How this particular method of understanding data differentiates itself apart from the rest of the fleet is interesting as it lets you see compiled data in terms of colors that are set in order to create a spectrum i.e. low to high [cool to warm]. This makes it easier to analyze said data and make decisions since human beings are better visual learners in comparison to learning with numbers or words. But why has this method of understanding data become popular among professionals in recent years? Because of the paradigm shift of businesses from offline to online. Since our websites can provide that personal touch when the interaction is happening between you and your customers, there arose a need to understand how and why the interaction was happening so as to make the future interactions better and more user-centric just like a traditional offline business. The complexity of this method is just beginning. This type of visualization is further divided into different forms/types: - Heatmap: data presented in the form of warm to cold -- warm being the most interacted area whereas cold being the least interacted area. - Scrollmap: data presented in the same warm and cold form but shows the scrolling pattern or depth of your visitors. - Clickmap: to understand the behavior of your visitors in terms of where they click. This goes one step further in heatmap and gives you the understanding of interaction at a granular level. As mentioned before, a particular type can be used for understanding different sets of data. For example, a heat map can be generated of a particular web page where your visitor’s interactions are tracked but they can also be generated to understand sales data of let’s say 20 territories of a particular city or country. That brings us to our next question. When should you use heat map visualization?Even though the concept itself is a little complex, it is best used to understand complex datasets or simply put when you have multiple datasets. This could easily be used to understand: - User behavior - Territory performance [Revenue-wise] - Comparisons [X sales of 2018, 2019 to 2020,2021] - Effectiveness of your webpages - CTA copies [what word works better or gets you a click] - Button placements Let’s take an example of leads in one country. Heatmap can help you visualize your active leads on the map of the country. When you enable heat map visualization based on where these accounts are in the sales funnel, you can get a much clearer picture of things. The warmer color will suggest closer to the sales funnel whereas the colder color will suggest difficult to convert. While one city may have more leads but they might be farther to conversion, another city may have fewer leads in number but they may be close to conversion. Based on this, you can put an active effort to convert those accounts first and then take your attention to the leads which you have just acquired. Again, it is advisable to be more creative with heat map data visualization since it can accommodate a lot of complex data for you. To make the understanding of this concept more fruitful, let’s see what are the benefits you can get from heatmaps. Benefits of using heat map visualization- Better segmentation of your visitors based on their behavior - Targeted marketing for better conversion rates - Targeted sales strategies to gain market share - Creating a personalized experience for your visitors based on their previous interactions - Effective marketing copies for better clicks/lead generation And many more. Frankly, this list can be endless since the use case of heat map visualization has a wide wide range. So, sky is the limit when it comes to taking the benefit of heat map visualization tools. A little detail into heat map visualization toolsThere are a lot of tools existing in the market but every tool is developed with a use case and niche in mind. Like Hotjar gives you insights into understanding your customer behavior on your website whereas our MappyField 365 is crafted in a way to help your sales team convert more leads into sales as you can plot data on a map and create your sales strategies and manage your territories according to their potential. So, the right way to pick a heat map visualization tool is first, define the problem, possible outcome you want, and then reverse engineer the type of heatmap that would help you achieve that outcome. About MappyField 365It’s a mapping tool that was initially built to map Dynamics CRM records on a map which was further developed into a heat map visualization tool that allows you to understand sales data better. Works like a sales companion for the whole team. This makes it easier to see a concentrated area of contacts and accounts and strategize accordingly. You can take the decision of moving from high response territories to low response ones and adapt your marketing and sales strategies accordingly. Interesting? Try out for Free Source: https://www.appjetty.com/blog/heat-map-visualization/ Plotting your Dynamics CRM data to derive data-driven results is easy these days with Dynamics 365 map integration. But sometimes it can be too much to understand or take into account. This can easily mean inaccuracies in your conclusive results or the action-plans. So, in this blog, we’ll demonstrate how to create data views of the plotted records. For the demonstration purposes, we’ve taken Quick Maps, a Dynamics CRM map integration, in this blog. You can search for such a tool on MS AppSource. If you have plotted multiple entities on the map, it’s not easy to recognize which record belongs to which entity. Sometimes you want all the records for a particular analysis but what if you want to check only some records of one specific entity? In Quick Maps, there are some facilities provided using which you can enable/disable plotted records of the entities and show/hide the labels of any records of the entity on the map. Let’s see how you can do so. Step 1: Open “Map” page If you are using Unified view: You can find the Quick Maps App on the Dynamics 365 screen. Click on it to navigate to Quick Maps. OR If you are using Classic View (old UI): Find the “AppJetty” tab from the header menu and click on Map under the Quick Maps heading. Step 2: Plotting entity data on the mapSelect the Entity and its view for which you want to plot the data on the map. Here the records of three entities: Account, Leads, Appointment are plotted on the map. Quick Details on Hover:If you want to see the details of any plotted records, move the mouse cursor over the pushpins of that particular record and then you will get the label with basic details of that pushpin. Note: The details you see as you hover over the pushpin can be configured from the Entity Mappings under the Entity to Map. You can set the configurations entity wise as well. Enable/Disable Entity:You can enable/disable any plotted entity on the map and you can also show/hide the label(title) of the records of a particular entity. Here the records of three entities: Accounts, Leads, Appointment are plotted on the map but if you want to see only the records of the Accounts entity, you can disable the Case & Appointment entities by clicking on the switch(toggle) button. After disabling the Cases and Appointments, you will see the records of only Accounts entity. So, using this feature, you do not need to remove the entity every time and select the entity again. You can just disable the entity under the Layer Menu and enable it again as per your need. Show/Hide Labels:Now, if you want to see a label (title) for plotted data, you can click on the eye icon besides a particular entity to see the label of that particular data. Step 3: Plot entity on map with search option as territoryYou can also view records on maps based on Territory. By selecting the ‘Territory’ in the search option, you will get the list of Territories in the dropdown menu. After selecting the Territories which you want to plot, click on the Search button to view records of the selected territories. Similarly, if you want to show/hide territories, click on the switch(toggle) button of the Territory layer. And to hide/show the labels of the entities on the territory, click on the eye icon of any entity. This way you can take the advantage of your CRM data by visually representing it on a map which can speed up your analysis and help you deliver more in less time. Source : https://www.appjetty.com/blog/how-to-create-data-views-plotted-dynamics-365-records/ With everybody working from home because of the pandemic, there’s plenty of extra time on our hands. To innovate. To learn. To grow. And we are pretty sure you might have come up with or thought of a product or a solution yourself that can help the post-pandemic world define a new normal. The best way to go about starting a new venture is to analyze the current market and see where your product or solution fits. For that, market research is imperative and rolling out marketing research is one of the easiest ways to go about it. To get responses for these surveys is not as easy as it might look like since the responder won’t be getting any direct benefits. So, you will have to make sure you are following the right practices, have engaging questions, and type of market research survey. All of these things we’ll be covering in our blog today so that you can create a perfect market research survey to realize your ideas that can change the world. First, let’s try and understand different market research survey types. We’ve bifurcated different types of market research surveys into 3 categories: - Pre-launch/Ideation Phase Surveys - Understanding Customers, Brand Value and Brand Loyalty - Understanding Marketing Effectiveness - Understanding Sales Pre-launch/Ideation Phase SurveysMarket Description SurveysA market description survey helps you determine the size and share of the market. With this kind of market research survey, you can gather information pertaining to market growth prospects, competitive positioning to stand out among your competitors, and share tracking of the market. Before launching this survey, make sure you have the right intent with you. For that, you need to ask yourself these questions: - How big is our probable market? - Will this market grow in the future or shrink? - Which other products and services are similar to ours? - Who are our top competitors? - What is the market share of our competitors? - What share is available for us to own/take? New Product Concept Analysis SurveysA new product/concept testing or analysis survey is a survey used to obtain insights into products and concepts during the initial screening. With the help of such surveys, marketeers can assess the likelihood of purchases of the new product/concept and the measures they can take to improve its overall success rate on the basis of collected data. New Product Acceptance and Demand Surveys (Conjoint Analysis)These surveys determine the demand for new products that still remain to be developed physically but have been described and developed in concept. They also help find out the market share estimates of potential product(s)/concept(s) already out in the market and determine whether yours will be more successful or not. Habits and Usage SurveysA Usage and Habits survey is to analyze and determine the factors that impact consumers’ usage of a product or service and their perspective about your brand. This type of market research survey is crucial in assessing the usage, frequency of repurchases, and reasons behind usage of product(s)/service(s). Understanding Customers, Brand Value and Brand LoyaltyMarket Profiling-Segmentation SurveysIt is a type of customer research survey that helps divide a large target audience into smaller groups to form a range of customer profiles. The criteria for segmentation can vary from one organization to another and can include: - Geography (continent, country, city, etc.) Demography (gender, age, occupation, etc.) - Culture (culture of a particular country or region) that sometimes is more precise - especially when your product has cultural value attached in any way or is made for a particular ethnic or cultural group. - Behavior (general attitude, usage, loyalty, etc.) - Lifestyle (activities, opinions or interests of individuals) - Benefit (one or more benefits your audience are going to get from product(s) This classification and profiling helps you target different groups with similar interests or benefits in a better way. To craft effective market profiling surveys, you can refer to the questions listed out in this blog about Market Research Questions. Stage in the Purchase Process/Brand Tracking SurveysA brand tracking survey mainly focuses on gathering the information as below: - Level of brand awareness among customers - General opinion or perspective your customers have for your brand - Expectations and/or demands of customers - Level of willingness to purchase and repurchase from your brand. All this information helps you get a better understanding of where your brand stands and also what you can do to have an edge over your competitors. Accordingly, you can tweak your upcoming marketing strategies and campaigns to get the maximum engagement and sales. Customer Intention – Purchase Analysis SurveysA type of market research survey meant to understand current/existing customers better. It helps gather the info helpful in determining: - Reason why customers choose your brand over others - Motivational factor that drove the actual purchase - Probability that current customers would remain loyal and committed in the future as well. Customer Attitudes and Expectations SurveysA customer attitude survey is focused on determining whether or not your brand is being able to fulfill customers’ expectations. It also helps find out whether your customers have started hunting for alternative brands out of some dissatisfaction they might have recently had. Such surveys help tweak your product(s) and service(s) to not let your customer loyalty weaken and rather strengthen it. As a result, they also help drive more customer conversions. Customer Trust – Loyalty – Retention Analysis SurveysThis type of survey is a conjoint market research survey that helps determine degree of customer retention and analyze the trust and faith your customers have in your brand. Product Fulfillment Surveys (Attribute, Features, Promised Benefits)This market research survey is to evaluate whether your product has fulfilled the promised benefits (both tangible and/or aesthetic). It can determine whether all the expectations customers had from the product at the time of advertising were fulfilled in all aspects or not. Product Positioning Surveys (Competitive Market Position)A product positioning survey combines customers’ feedback about product(s), attributes of target audience, and competitors’ products characteristics to assess where your brand stands relative to the market. And figure out the best ways to market and sell your product(s). Understanding Marketing EffectivenessBrand Equity Analysis SurveysA brand equity analysis is a survey that combines assessment of brand awareness, quality, associations and loyalty. This kind of survey goes a long way towards staying competent and recognized in the market for a long time. As it gives you the insights on how to keep your brand in line with customers’ ever-changing needs, expectations, and demands and improve your offerings accordingly. Advertising Value Identification and Analysis SurveysA number of factors like product attributes, consequences, and customers’ values affect purchasing decisions. In this type of market research survey, marketeers analyze the relationship that exists between customers and products. They determine those characteristics that affect the purchasing decision by forming an associative network between product attributes and consumer values. Advertising Message Effectiveness Surveys (Media and Message)This market research survey helps a brand determine if their ads are hitting the right chord with their audience, and whether they’re getting the desired returns. This market research survey type enables them to measure strengths, weaknesses and ROI of their ad campaigns. Accordingly, they can tweak the combination of reach and relevance of the ads to bring desired results. Understanding SalesSales Force Effectiveness SurveysA combination of measures that focuses on determining individual salespersons’ performance, the overall efficiency of the sales teams, and the effectiveness of sales activities in producing the desired and measurable effect or goal is called a sales force effectiveness survey. It is often a 360 degree survey and the salesperson, the client (evaluating the sales call), and the supervisor responsible for evaluating the salesperson complete this survey together. Sales Lead Generation SurveysA sales lead generation survey is a market research survey to: - Assure timely use and follow-up of sales leads - Qualify sales leads (to save valuable sales force time), and - Provide more effective tracking of sales leads. Customer Service SurveysLargely similar to a customer satisfaction survey, this customer research survey focuses more on the actual customer’s details, the process through which the customer received the service, and the evaluation of participants in the service process. Customer Service Representative (CSR) SurveysCSRs hold attitudes that reflect on their job-related activities including (1) the allocation of time; (2) solutions to customer needs; (3) how to improve their job; (4) best practices; and (5) how well internal departments help customers. CSRs often exhibit frustration, burnout, and high attrition, and this survey focuses on CSR retention, reducing costs, and increasing the quality of customer relationships. Sales Forecasting and Market Tracking Surveys It is a market research survey that focuses on prospects of products sales and services in the future. Marketeers take into factors various aspects such as current competition and expectations, future demands and others to analyze the sales numbers. Alongside, marketeers also use a market tracking survey to assess the brand's current performance and study future shifts in customer needs, advancements in product technology, and other factors to form future strategies. Price Setting Surveys and Elasticity of Demand AnalysisPricing surveys and value research are always of great importance to marketing managers. This market research survey helps them determine the merits of increasing profit margins by raising prices, or the probability of increasing revenues by decreasing prices. This survey helps gather information to help marketing managers or product owners in deciding optimal prices to charge for each of their products/services. Price Elasticity of Demand analysis indicates the measure of customers’ responsiveness to change in the price of a product or service. It helps drive at an appropriate decision of whether to increase or decrease the pricing or keep it the same. Conducting market research?Let’s power boost your process and help you get to the conclusions quickly with our Survey Rocket. A Sugar and Suite CRM extension with exclusive features like data piping, NPS, survey analytics and more. If you are using Sugar or Suite CRM, you can start your free trial today! 30-day Free Trial Source : https://www.appjetty.com/blog/crafting-market-research-survey-the-right-way/ |
Author
Appjetty is a digital software products store specializing in extensions, plugins and apps for host of software platforms like Magento, WordPress, SugarCRM, SuiteCRM, Odoo, Dynamics CRM, etc. Archives
January 2021
Categories
All
|