Nearly quarter million ecommerce websites rely upon Magento for selling their merchandise online. With so many extensions being introduced on the Magento Connect platform, the online business owners have the benefit of adding any features and functionalities to their ecommerce store. However, there are several confusions amongst ecommerce store owners as to what kind of add-ons to choose for one’s business. This is because any extension can make a lot of impact on the website it is integrated with.
If you are a business owner looking forward to buy Magento extensions for your ecommerce store, we have put together some guidelines for you. Take a look at them before making your purchase.
1. Check compatibility
Not every extension is compatible with your store. So before purchasing, you must check the edition or version of the add-on. If you are not careful enough you may end up buying Magento 2 extensions even though your store is built on Magento 1. You can also check out the themes, banners and categories being offered by the extension and find out whether they will work with your store. Check the versions of extensions you have used before and know their types before integrating a new one. This is because if it is not compatible, you might not be able to integrate it well with your store. Moreover, your website may break down.
2. Confirm developer authenticity
Developing Magento Extensions is not a child’s play. While the extension is being developed, it goes through many stages including analysis, design, testing and implementation. If you go through the website of the extension developer, it will give you a fair idea about the quality of the extension. You can also write to developers about the qualms and queries you have so that you can get satisfied with the answers before buying.
3. Go through reviews & testimonials
Reading reviews of buyers who have already bought the product helps a lot. It gives you an idea as to whether you should invest in the extension or not. If you have decided to buy from a particular firm, you can also ask for list of clientele and speak to them personally about their experiences of using the product. You can also read the testimonials on the Magento Connect marketplace as the reviews given there are mostly genuine. Additionally, checking out the popularity score helps you to know the number of people that invested in the extension.
4. Customer support
There are times when the extension you bought doesn’t work as it should due to a bug. This can affect your sales to a great extent. During such times, what you need the most is fast and reliable support. So make sure you buy extension from a vendor who provides quick and reliable support.
5. Return on investment
As the name extension suggests, it must extend the functionality of your store. It should also benefit you and your customers. If you are investing in a particular extension, ask yourself questions like “Will the extension feature benefit my business?” “Will I be able to boost sales using these products?” If the answers to these questions make you happy, you can go for buying it. If not, you might need to conduct proper research on the extension and its functionalities.
Apart from the above steps, check out the live demo of the product (if there is any) as it will help you know what exactly you are investing into. You definitely would not want to be taken for a surprise at a later stage. Choose your extension wisely!
Mcommerce is the new ecommerce. According to Business Insider, by the year 2020, mobile commerce will make up 45% of the total e-commerce, which equals to $284 billion in sales. Hence, having a mobile app is imperative if you want your brand to reach across different audiences.
Magento is considered to be one of the best platforms when it comes to building apps for an ecommerce store as it offers a lot of dynamic features and flexibility. If you go for customized development of Magento App for your business, it might take a lot of time and monetary investment and may not be feasible for everyone. In such cases it may be better to have a readymade Magento mobile app extension.
Let us check out some of the benefits of having a mobile app for your magento store.
Get ecommerce friendly modules
Searching through different options, you are sure to find a Magento based app solution that has ample amount of features. However, you must make sure that its functionalities serve the purpose of your customers. Features like hassle free checkout process, different payment options, simple navigation etc are a must.
Make the most out of customization
A good quality Magento mobile application provides with the option of customization. By using it, the store owners can make functional and cosmetic changes without any difficulties. You can also make changes to payment gateways, language and structure of your app store the way you want. Hence, flexibility to customize is very important when you invest into one of these apps.
Engage your customers
Customers are more likely to buy from the store if they are given recommendation from friends and relatives or if the store is interactive. A Magento mobile app can provide with a real-time chat environment for customers to discuss, suggest and share information about your products. This way, you can also turn visitors into customers quite easily.
Provide multiple language and payment support
Displaying your estore content in different languages is important if you want to expand your audience reach. Magento based ecommerce apps are built in such a way that they can support multiple languages. Not only that, you can edit the content you want and rewrite the product descriptions yourself. When it comes to offering payment convenience, a good mobile app supports several different currencies so that there is no dependency on a single currency type.
Send push notifications
When you want to let your customers know about the ongoing store offers, a facility of sending push notifications is must. Through push notifications, you can let your customers know about deals, give sales reminders and send discount alerts.
If you choose to buy a Magento app for your ecommerce store, make sure it has all or most of the features given above. Now is the right time to let your online customers browse your Magento store on their Android phones. Get ready to make the most out of a superior quality native mobile application and help your customers shop on the go!
If you are one of the brick and mortar store owners who have recently moved to having a Magento store, you might find it challenging to attract traffic on your ecommerce website. With so many competitors in the ecommerce space, it is important for you to make your estore stand out from others.
One of the most effective ways of making this possible is – through Search Engine Optimization. In this blog, we will acquaint you with some important guidelines on applying SEO techniques to your Magento store. If you are not comfortable with the technical aspects of SEO for your Magento store, you can use our advanced Magento SEO extension.
But before that, we must understand what Search Engine Optimization is.
SEO AND ITS WORKING
Search Engine Optimization is a process which is undertaken to make your website rank higher on popular search engines like Google, Yahoo and Bing. This should be done by applying organic (unpaid) efforts. When your customers type a word related to your business on one of these search engines, your website shows up on the first page of search engine with other relevant pages. As people do not go beyond the first two pages, you must make sure that your ecommerce website ranks on the first page.
So how do you ensure that this works for you? Here’s how it can.
1. Use titles and Meta tags
Meta titles are the short 60 to 70 word sentences found underneath the website link on search engines. Whereas, Meta keywords are the search words based on which you want your website to be found. Well written Meta tags and titles lead Googlebot to crawl and index the pages of your magento website. They also promote your website to show up in organic results of Google. Start writing precise descriptions, titles and keywords if you want to be found online.
2. Find keywords that work
The keywords you use on your website make it easy for your customers to find your brand on the search engine. If you are confused about the type of keywords you need to use, you can make use of a tool like ‘Google Keyword Planner’. It helps you to find out about the mostly used keywords, average searches they receive and suggest you with new keywords. You can use these keywords for the content of your website and also incorporate them in your blogs.
3. Write and maintain blogs
SEO is not confined to using the right keywords. You should also have a blog friendly ecommerce platform so that you can post blogs related to your products. People who are interested in knowing and reading about your product or services will keep visiting your blog. If your content is engaging and interactive, your relationship with clients will improve. Also, if Google finds out that your business website is credible and authentic, it will put you high up on the search result pages.
4. Make your presence felt on social media
Social media platforms like Facebook, Twitter and Instagram play a significant role in promoting your business. But Social Media platforms are not enough. You must club it together with the right kind of content marketing and SEO. So how does your presence on social media influence search engines? When you share something interesting and your readers start sharing your content and it will boost your website on the first few pages of Google Search Engine. But in order to make this possible, you must understand your target audience and write useful content instead of just concentrating on selling your products.
5. Optimize ecommerce sales through Google Analytics
Once you have used the right Meta tags and are done with setting up the social media accounts, you need to have a system that helps you to track your website’s traffic and online sales. Try using a Google Analytics UA tag for tracking your ecommerce sales. With the help of this tag, you will be able to know about your website’s usage data, bounce rate, traffic sources etc. After you have incorporated the Google Analytics code, you must set up ecommerce tracking which will help you to keep a track of transactions done on your website. Through Google Analytics, you will be able to find out which of your products are selling well and which are not. It will help you to work towards improving your products and services.
We hope that the above given tips will help you to boost your Magento store on search engines using Search Engine Optimization. Use them along with the on page SEo options provided by our SEO extension SEO Hub and you won’t have to worry about SEO for your Magento store.
The growth of ecommerce has led the online business owners to expand their reach through mobile apps. Android and iPhone are the most commonly used platforms by the customers of today. According to Tech Crunch, $771 million revenue was earned from mobile customers on the Thanksgiving Day. Such researches prove that if you want to promote visibility and sales, having an ecommerce website is not enough. For several reasons, mobile apps are a better option as compared to the websites browsed on mobile and desktop.
Why you should have an ecommerce mobile app
Given below are some of the reasons why you should get mobile apps developed for your ecommerce business.
Easy to access retail stores with apps
As apps provide a better performance and improved user experience, consumers prefer to use apps over browsers. Also, as the apps are getting smarter, they display products based on the choice and preferences of customers. A report by Adobe revealed that 67% mobile shoppers use apps that belong to their favourite brand. Hence, by providing an intuitive app, you can build a loyal customer base.
Retailers can also provide benefits to their customers through discount coupons and deals which attract customers and keep them engaged with the apps for a long time.
Push notifications that work
Sending a small notification through your app like - Weekend sale! Get 50% off on all the products; can prove to be highly effective in boosting your sales. Your customers can take a look at these notifications even without opening the app. Such tailored applications work great if used wisely. Over sending notifications can also agitate the customers.
Control over user-experience
Creating a customized application can give the freedom to your developers to build something that provides with a powerful and unique experience to your customers. Apps also enable the developers to customize the user-experience according to the device and helps them to go beyond the limitations of responsive web design. They can also work on a user preferred platform i.e. Android or iOS.
Social sharing made easy
If you want your loyal customers to spread the word about your brand, you can also provide the social media sharing option through your apps. Whenever you launch a new product or service, your customers can share and alert their friends through social media platforms like Facebook, Twitter, Instagram etc.
And here’s how we can help you get your own app
At AppJetty, we understood the important role a mobile app plays for an ecommerce business and how difficult it is for SMEs and startups to get a native mobile app for their ecommerce store. And hence, came up with MageMob, our Magento mobile app extension that helps convert any Magento store into a mobile app (for both Android and iOS) within a few hours. Recently we launched the second generation of MageMob Cart and added a whole bunch of features to make it one of the most competitive mobile app extensions for magento.
All you have to do is download the MageMob Cart Extension from AppJetty and get it configured into your Magento Store. Thereafter you can configure the extension and select themes, categories and banners out of the given predefined configuration. Next, you can enlist the required features like payment gateway, theme, store language etc. And last but not the least, you can release your own app on Google Play Store and Apple App Store.
Check out more features of MageMob Cart and how your own Magento app would look like.
A perfect ecommerce store is the one which is robust, has a sophisticated design and runs smoothly. Online store owners are always on the lookout for modules that can integrate easily with their ERP and Customer Management systems. Odoo Ecommerce is a very popular framework as it can be easily integrated with other Odoo business apps. And due to the extraordinary conveniences and features it offers, it has witnessed a noteworthy growth in the Asian and European markets in the past couple of years.
If you have an Odoo store, there is some good news for you and your customers! AppJetty has recently launched 5 new Odoo apps. These apps will help the online store owners to take care of different sales processes including inquiries, invoices, delivery as well as sales and marketing. Here is a brief description of these 5 products and their features.
1. Attach CSV in Purchase Order MailThe default purchase orders created in Odoo are in PDF format. By using this app, Odoo store admins can generate a CSV format of the purchase order and it can be combined with the default PDF version generated by Odoo. The CSV format of the file can then be sent an attachment to the admin via PO.
2. Smart Sale Ribbon FilterSmart Sale Ribbon Filter is a perfect option for the online store owners who come up with promotional offers and discounts often. As a store manager, you will be able to set multiple promotional sales ribbons for your Odoo store. Not only that, it will help the customers to sort products based on the promotional offer which is included in the ribbons.
3. POS Fixed Amount DiscountOdoo framework has a default discount method based on percentage. This helps the online store owners to decide the percentage of discounts they want to offer to their customers. But there is a drawback to this feature. It doesn’t let the store owners provide discount in the currency format. POS Fixed Amount Discount extension helps them to get over this limitation and provides with an option to offer a fixed amount based discount along with the percentage.
4. Trending Category Slider ManagementAs the name suggests, Trending Category Slider Management helps the store owner to display trending products in a slider format on their Odoo store. So be it a launch of new product or a bestselling item, Trending Category Slider Management helps to boost promotional activities and sales.
5. CSV Products Images ReportOdoo enables image uploads only in binary format. CSV Product Images app helps the store owners to upload product images for their ecommerce store in CSV format. These images can be uploaded by the name of the product or its ID.
Admin can add multiple images to the products via CSV file and will not have to convert them to binary files every time.
The above mentioned Odoo Apps can be purchased from our store at cost-effective rates. Apart from these we have many more bestselling Odoo apps like Clever All In One Report Templates and Clever Multiple Invoice Templates. You can check out all ourOdoo apps and Odoo Themes and take your pick as per your business requirement.
It is quite challenging for online store owners working in the competitive ecommerce space to handle the supply chain logistics. Nevertheless, it is very important to make accurate and timely order delivery to the customers. With ecommerce giants like Amazon promising same day delivery, it has become a norm to deliver orders on time.
If you own a Magento based online store, it’s time for you to enhance your order delivery services. The question here is, “How?” There are Magento based ecommerce extensions that help your customers to pre-schedule their order delivery. At AppJetty, we also have an extension for this. Called Delivery Date Scheduler, it’s a nifty little extension that removes uncertainty from your order delivery process.
Through this article, we will know how you can make the most of such extensions and make your order delivery process more certain and efficient for your customers.
Offer an estimated delivery date
Not all customers expect business owners to deliver their order on the same day. But offering an estimated delivery date certainly gives you an edge over your competitors. Now, this might seem like a very obvious thing to do. But a lot of online stores do not provide this facility. For eg, If someone is looking for a last minute anniversary gift, he/she would definitely choose to buy from an online store that provides a particular date and time of delivery. This is because customers get an idea about when the product is likely to arrive and the amount of extra price that needs to be added.
Provide multiple shipping options
For an emergency delivery situation like the one mentioned above, you can provide different shipping options through your extension. For eg, Fedex offers 5 types of delivery options whereas UPS provides eight different shipping services from same day delivery to 5 business days. Customer can choose a shipping service that is most convenient and trustworthy and place an order accordingly.
Set minimum and maximum time intervals
Apart from giving the freedom of setting delivery date to the customers, admin can also set minimum and maximum time intervals for the delivery of products. This can be done while placing orders from the backend. Also, multiple addresses can be added in the checkout page by making delivery date compulsory. The fixed time intervals provide an option for the customers to choose from the available dates. This brings convenience to both – the vendor and the customer.
Delivery date scheduling extensions also provide an option to integrate shipping notification facility to your system. Through this automated system, you can send a notification to customer once the delivery is given to the carrier. This gives an idea to the customer as to when the order is expected to arrive. Sending push notifications helps you to lessen the amount of calls received from customers enquiring about the expected date and time of delivery.
Monitor and track delivery orders
As a lot of orders are dispatched from your ecommerce store, it is quite likely that you might lose a track to some of them. Through a scheduler extension, you can have a section on the dashboard of your backend that keeps you updated about all the latest delivery orders. Not only that, you can also track all the latest delivery orders and have a repository of your data.
Apart from the above mentioned functions, you can also let the customers know about your work timings, help them to manage delivery orders through a user-friendly UI and send reminder emails. If you want to have a customer centric online business, you must improve your order delivery process. Make sure you invest into an extension like this so that you can save time and efforts spent after streamlining the delivery process. It can work wonders for both you and your customers.
Appjetty is a digital software products store specializing in extensions, plugins and apps for host of software platforms like Magento, WordPress, SugarCRM, SuiteCRM, Odoo, Dynamics CRM, etc.